With technological advancements accelerating at never before seen rates, organizations are fighting to stay competitive by adopting the latest developments the tech sector has to offer. AI, IoT, fintech… What's the next big thing? Experts are saying it’s likely to be augmented reality (AR), but are we as a society prepared to pay the price?

“The use of AR in a business setting isn’t just a niche technology. Microsoft and its HoloLens have sold tens of thousands of units. The Seattle giant also has over 10,000 patents connected to their AR technology. AR start-ups are even flourishing with the AngelList showing over 2,000 investments in the AR space.”

With the AR sector set to expand exponentially, industries like healthcare, education and the military, are already investing heavily. Not only that, but AR could revolutionize retail, especially with views changing as a result of the pandemic—shoppers want to be able to try on clothes from the comfort of their own home, and AR gives them the possibility to do just that.

“Only 15% of consumers had used AR technology to buy something online. However, 51% are willing to try it.”

Augmented Reality is no longer a far-off idea, but a practical solution that can help businesses digitalize and provide valuable solutions for their customers, while improving performance. So, what’s the catch? AR involves a certain amount of monitoring and recording of data, that not everyone is going to embrace with open arms. However, in a world where most of retail has now been shifted online, AR can be incredibly beneficial--it’s just about determining how businesses can incorporate AR while still making their customers feel comfortable.

Will an adoption of AR mean we are exposing ourselves?

Of course, every innovation comes at a price, and AR is no different. As mentioned, AR requires a live camera feed, which means that the device will be continually recording whatever you’re doing…considering both Facebook and Google, who have both had scandals around their data collecting, are at the Forefront of AR’s adoption, some people are starting to ask questions. Will an adoption of AR mean we are exposing ourselves to even more surveillance from inside the “safety” of our homes? If so, this could quickly get out of hand. As with any innovation, there must be a balance between what we give up to gain—the question we should now be asking ourselves, is whether the benefits received from AR is worth exposing ourselves to further surveillance. What do you think—are the benefits of AR worth the risks? Let us know your opinion in the comments below, we would love to hear from you!

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