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Digital Transformation in Banking News

Digital Transformation in Banking by Essentials is the daily digest that only curates the most insightful news from trusted experts in the industry of online banking. Discover all the latest in digital banking trends, find out what's in store for the future of fintech, and much more.


#persuasion #martech #banking
Financial Times, The Economist, Citigroup, Bank, Finance, Private banking

@FinMKTG shared
On Aug 25, 2022
RT @JimMarous: Behavioral Science Can 'Crack the Code' For Bank Marketers https://t.co/8PUtHVMjU0 #banking #persuasion #martech @RAlexJimenez @rshevlin @ipfconline1 @enricomolinari @jblefevre60 @KirkDBorne @FGraillot @SpirosMargaris @Xbond49 @R_Thaler @rogerdooley @pratyasharath @nharhut https://t.co/CGjHKMkh6q
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Using Behavioral Science for Financial Marketing Success

Marketers can use behavioral science to understand and leverage the irrationality of consumers as they select and use banking services.

@FinMKTG shared
On Aug 25, 2022
RT @JimMarous: Behavioral Science Can 'Crack the Code' For Bank Marketers https://t.co/8PUtHVMjU0 #banking #persuasion #martech @RAlexJimenez @rshevlin @ipfconline1 @enricomolinari @jblefevre60 @KirkDBorne @FGraillot @SpirosMargaris @Xbond49 @R_Thaler @rogerdooley @pratyasharath @nharhut https://t.co/CGjHKMkh6q
Open
Using Behavioral Science for Financial Marketing Success

Using Behavioral Science for Financial Marketing Success

Marketers can use behavioral science to understand and leverage the irrationality of consumers as they select and use banking services.

Delighting Customers by Removing Friction from Banking

Delighting Customers by Removing Friction from Banking

The best way to increase sales, loyalty and customer satisfaction is to reduce the effort needed to proceed along the customer journey.