Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 30.06.2022.

Han Chinese
Hong Kong
China
Guangdong
La Liga
Redwood City, California

@SCMPNews shared
On Jun 25, 2022
Live-streaming e-commerce fruit farmers see promise in new platforms https://t.co/1dhRx0q4qI
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Sleeping man, farmers ride wave of live-streaming popularity in China

Sleeping man, farmers ride wave of live-streaming popularity in China

Local farmers have come to rely more on Big Tech platforms to boost sales in recent years, but a tough season for some produce is proving challenging for some.

@ChinaRealTime shared
On Jun 29, 2022
RT @WSJPodcasts: Listen 🎧: Shanghai may be emerging from a monthslong Covid-induced lockdown, but for companies across China, concerns about abrupt future lockdowns loom large. @lizalinwsj joins @thecourier to discuss. https://t.co/0DJ45pQtKj
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Risk of Lockdowns in China Delays Return to Business as Usual

Risk of Lockdowns in China Delays Return to Business as Usual

A.M. Edition for June 28. The city of Shanghai may be emerging from a monthslong Covid-induced lockdown, but for companies across China, concerns about abrupt future lockdowns loom large. ...

@SCMPNews shared
On Jun 29, 2022
Dethroning of China’s ‘live-streaming queen’ and ‘lipstick king’ is not doomsday for the sector https://t.co/1ySHkUjEk4
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The downfall of the country’s most renowned live-streaming stars has raised questions about the future of the popular sales and marketing format

The downfall of the country’s most renowned live-streaming stars has raised questions about the future of the popular sales and marketing format

The downfall of the country’s most renowned live-streaming stars has raised questions about the future of the popular sales and marketing format. However, even before the crackdown, ...

@SCMPNews shared
On Jun 26, 2022
Chinese fact checkers take on the Covid infodemic – a rumour at a time https://t.co/52I3f1jJJJ
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The group has survived and thrived through the efforts of volunteers and knowing how not to cross ‘red lines’

The group has survived and thrived through the efforts of volunteers and knowing how not to cross ‘red lines’

Journalist Wei Xing started up China Fact Check two years ago to push back against the flood of misinformation about the coronavirus.

@AshleyDudarenok shared
On Jun 27, 2022
Backstreet Boys join Westlife for an online concert on WeChat. 🤩 A total of 44.2 million users watched the WeChat concert, sending around 25.5 million "cheers" through the app's interactive function during the performance. (6/9) https://t.co/u7Lde9lGt0
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Backstreet Boys Join Westlife for Online Concert on Super-app WeChat

Backstreet Boys Join Westlife for Online Concert on Super-app WeChat

Chinese fans of ’90s and aughts pop music can experience the magic of the Backstreet Boys’ 2022 DNA World Tour, thanks to a livestreamed concert — the first in the group’s history — on the ...

@caixin shared
On Jun 23, 2022
Spanish professional football organization La Liga terminated a media broadcasting deal with Chinese sports marketing company Super Sports Media citing missed payments. https://t.co/A6byGMRQgl
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Spain’s La Liga Terminates Broadcasting Deal With Chinese Partner

Spain’s La Liga Terminates Broadcasting Deal With Chinese Partner

Spain’s La Liga Terminates Broadcasting Deal With Chinese Partner - Wuhan DDMC’s Super Sports missed $47 million payment, prompting top soccer league to scuttle six-season deal inked in 2019

@AshleyDudarenok shared
On Jun 27, 2022
China’s cross-border e-commerce industry has enjoyed rapid growth, expanding 10-fold in the past five years. However, the ‘explosive growth’ is over and merchants need to develop their own brands to retain customers. (3/9) https://t.co/2w1NQailyk
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Geopolitical conflicts have added to the pressure, with Russia’s war in Ukraine leading to

Geopolitical conflicts have added to the pressure, with Russia’s war in Ukraine leading to

Shenzhen’s ‘Made in China, sold on Amazon’ community is focusing on regulatory compliance and brand building as it bids farewell to the days of rapid growth amid a tough market environment ...

@SCMPNews shared
On Jun 29, 2022
4/5: US ‘smart city’ tech highlights contrasts with China over privacy, control https://t.co/fmpjD1UjfB
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American communities try to balance the benefits of new technology with the threats of a surveillance state

American communities try to balance the benefits of new technology with the threats of a surveillance state

American communities try to balance the benefits of new technology with the threats of a surveillance state.