Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 28.07.2022.

Hong Kong
Mainland China
Mainland
China
Economy of the People's Republic of China
Macau

@AshleyDudarenok shared
On Jul 25, 2022
Weibo and Douyin will require influencers to disclose agency names on profile pages. Under the new measure, MCNs are required to provide the two platforms with updated information about which influencers they manage. (3/9) https://t.co/dKtshoHtqS
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In April, several major social media platforms – including Douyin and Weibo – started

In April, several major social media platforms – including Douyin and Weibo – started

Under the new measure, so-called MCNs are required to provide Weibo and Douyin with updated information about which influencers they manage.

@JingDaily shared
On Jul 27, 2022
On July 26, Lululemon debuted its second performance shoe called ‘chargefeel’ — a workout shoe for running, training and on the go. #Lululemon #chargefeel https://t.co/kzMGnUvxDa
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The China Ambition Behind Lululemon’s Footwear Launch

The China Ambition Behind Lululemon’s Footwear Launch

Since the collection’s debut in March, Luluelmon is doubling down on footwear. What does the category expansion say about the athletic retailer’s China ambition?

@SCMPNews shared
On Jul 24, 2022
China wants Hong Kong to integrate with the Greater Bay Area, but can it convince young talent and employers it’s a good idea? https://t.co/PeLZaax9iY
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Can China ‘integrate’ Hong Kong into its southern economic powerhouse?

Can China ‘integrate’ Hong Kong into its southern economic powerhouse?

China wants to integrate Hong Kong into the Greater Bay Area, but workers and businesses are put off by the hassle, expense and cultural differences. Experts say it is holding the region’s ...

@SCMPNews shared
On Jul 26, 2022
China tariffs see Australia’s wine exports suffer ‘not unexpected’ decline https://t.co/KCin34hmsi
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Exports to China, including Hong Kong and Macau, fell by 74 per cent to A$206 million after

Exports to China, including Hong Kong and Macau, fell by 74 per cent to A$206 million after

Australia’s wine exports to China, including Hong Kong and Macau, fell by 74 per cent in value after Beijing imposed duties on containers of up to two litres in March last year, although ...

@caixin shared
On Jul 27, 2022
Miniso shares in Hong Kong and New York plunge after a short-seller alleged the Chinese Muji wannabe lied about its business model, siphoned investor cash to its chairman, and is concealing poor financial performance. https://t.co/PFDictzJ3e
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Weeks After Hong Kong Offering, Miniso Shares Tank on Short-Seller Attack

Weeks After Hong Kong Offering, Miniso Shares Tank on Short-Seller Attack

Weeks After Hong Kong Offering, Miniso Shares Tank on Short-Seller Attack - Retailer says the allegations that it lies about its business model are ‘without merit’

@SCMPNews shared
On Jul 26, 2022
How Hong Kong mall owners can stay abreast of China’s personal data protection law https://t.co/yQ7qYXHBRA
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Former Hong Kong privacy chief says PIPL will challenge city’s firms

Former Hong Kong privacy chief says PIPL will challenge city’s firms

China’s Personal Information Protection Law is an opportunity for Hong Kong retailers to strengthen their personalised advertising and marketing strategies

@SCMPNews shared
On Jul 23, 2022
Hong Kong Book Fair 2022: Meta creative head joins advertising veterans to launch motivational title for young residents https://t.co/VDjZnLE3it
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Publishers fear for sales despite hundreds queuing early for Hong Kong Book Fair

Publishers fear for sales despite hundreds queuing early for Hong Kong Book Fair

Meta regional creative head Kitty Lun joins 19 other advertising veterans to launch book to motivate young residents to learn and transform.

@SCMPNews shared
On Jul 28, 2022
Hong Kong’s online retail market has become too crowded for e-commerce giant Alibaba, which is closing its local Tmall site https://t.co/PBr0tOLXZx
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market has become too crowded for

market has become too crowded for

Alibaba will shut down operations of Tmall Hong Kong on October 31, as the local market continues to be dominated by online shopping platform HKTVmall.