Top news of the week: 27.01.2022.
Marketing & Advertising In China
Startup Powering China’s Consumer Export Blitz in Talks to Raise $800 Million
Xingyun Group, a seven-year-old startup that helps Chinese makers of everything from Bluetooth speakers to laundry detergent sell directly to overseas consumers, is in talks with investors ...
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
Digital adspend, including connected TV, to grow to twice the size of TV in 2022.
Lessons game companies can learn from Unilever’s brand marketing strategies
What Unilever has earned from their foray into the gaming space, and why brand building is so important for gaming companies.
Women to Watch Greater China 2022
Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.
Women to Watch Greater China 2022: Ashley Dudarenok, Alarice International
Over 10 years, Dudarenok has built two brands and shared her insights about marketing in China to help professionals around the world with marketing in China.
China unlikely to ban NFTs as digital collectibles flourish
Singapore-based Ownft World said its new NFTs will effectively live like real celebrities that grow in value by earning income rather than being traded.
Dior Bets Big on Women’s Athleisure in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital ...