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Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 23.06.2022.

#UniqloChina
#UniqloIQ
#collaboration
#fabrictechnology
#UMood

@JingDaily shared
On Jun 22, 2022
Why does @UNIQLO_JP prosper where others fail? At a time of crisis, the Japanese label has outclassed rivals to win the Chinese market. Here’s the secret to its success. #UniqloChina #UMood #collaboration #UniqloIQ #fabrictechnology https://t.co/Mksk22mXMd
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What Uniqlo’s Success in China Can Teach Luxury

What Uniqlo’s Success in China Can Teach Luxury

Why does Uniqlo prosper where others fail? At a time of crisis, the Japanese label has outclassed rivals to win China. Here’s the secret to its success.

@SCMPNews shared
On Jun 22, 2022
Chinese consumers show more caution and price sensitivity: survey https://t.co/qHgJkpdsJo
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The survey findings come after sales growth in China hit an all-time low during this year’s June 18 shopping festival

The survey findings come after sales growth in China hit an all-time low during this year’s June 18 shopping festival

Survey by Bain & Co and Kantar Worldpanel finds that Chinese consumers are now more prone to bargain-hunting amid wage and job uncertainties.

@SCMPNews shared
On Jun 21, 2022
Why use of social media to market fashion in China and West is so different – the hard sell from influencers doesn’t work in US or Europe … yet https://t.co/P6RAyC70be
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In the West fashion brands use social media to raise awareness of products rather than sell directly, the opposite of what they do in China through influencers

In the West fashion brands use social media to raise awareness of products rather than sell directly, the opposite of what they do in China through influencers

Social media platforms play contrasting roles in China and the West for fashion brands – in China, companies rely on influencers to give products the hard sell, while US and European ...

@SCMPNews shared
On Jun 22, 2022
Alibaba Health, JD Health pull Chinese healthcare stocks lower amid fears of a crackdown on online pharma platforms https://t.co/F6mvXHoyxC
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Alibaba Health fell by 13.8 per cent for its worst decline in 11 months, while JD Health slumped 14.8 per cent

Alibaba Health fell by 13.8 per cent for its worst decline in 11 months, while JD Health slumped 14.8 per cent

Chinese healthcare stocks plunged in Hong Kong after Chinese media reported that Beijing is mulling a ban on sales of medicines on third-party e-commerce platforms.

@caixin shared
On Jun 22, 2022
Chinese real estate developers are struggling to meet sales goals as homebuyers stay away amid pandemic controls and a weak economic outlook despite government efforts to spur the slumping market. https://t.co/0CuFvt5vD3
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Housing Crash Forces Developers to Slash Sales Goals

Housing Crash Forces Developers to Slash Sales Goals

Housing Crash Forces Developers to Slash Sales Goals - Widespread Chinese government measures fail to move the needle in spurring a market hammered by Covid controls and a sagging economy

@ReutersChina shared
On Jun 20, 2022
Chinese splash out on tech goods, camping gear in shopping fest https://t.co/99lZErb3P7 via Sophie Yu & @brendagoh_
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Chinese splash out on tech goods, camping gear in shopping fest

Chinese splash out on tech goods, camping gear in shopping fest

High-end home appliances and camping gear were among Chinese shoppers' most sought after buys during the "618" shopping festival, according to e-commerce platforms, in a sign of how China's ...

@TechCrunch shared
On Jun 23, 2022
Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding https://t.co/67KqUipMmR by @kateparknews
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Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

SleekFlow, which helps businesses build customer flow automation from messaging and live video to transactions, has closed $8 million Series A funding.

@caixin shared
On Jun 17, 2022
China Minsheng Bank Thursday secured a long-awaited license to kick off business by its wholly owned wealth management unit, taking a step toward catching up with its major rivals. https://t.co/L3SjiuMWYu
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Minsheng Bank Wins Final Clearance for New Wealth Management Unit

Minsheng Bank Wins Final Clearance for New Wealth Management Unit

Minsheng Bank Wins Final Clearance for New Wealth Management Unit - Long-delayed regulatory approval leaves just three of China’s 18 big banks awaiting a green light to open such operations