Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 22.09.2022.

#SplendidandBeautifulGuangxi
#JingDaily
#wongkarwai
#Helena
#mannercoffee
#fayewong
#nostalgiamarketing
#DecisionMakers
#CGTNOpinoin

@CGTNOfficial shared
On Sep 18, 2022
China-ASEAN media boost cooperation to promote common development #SplendidandBeautifulGuangxi https://t.co/0CoAWv6ggH
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China-ASEAN media boost cooperation to promote common development

China-ASEAN media boost cooperation to promote common development

The 2022 ASEAN Media Partners Forum, co-sponsored by China Media Group and the government of south China's Guangxi Zhuang Autonomous Region, was held on Thursday to help promote media ...

@JingDaily shared
On Sep 18, 2022
Helena Rubinstein Sets The Bar For Nostalgia Marketing! https://t.co/6FeMsHtBzc #JingDaily #fayewong #Helena Rubinstein #mannercoffee #nostalgiamarketing #wongkarwai https://t.co/WLUtsKd36b
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Helena Rubinstein Sets The Bar For Nostalgia Marketing

Helena Rubinstein Sets The Bar For Nostalgia Marketing

Helena Rubinstein’s campaign film starring Faye Wong and directed by Wong Kar-wai drove significant social buzz on Chinese social media.

@martechismktg shared
On Sep 19, 2022
Walmart Connect goes international and adds self-service https://t.co/pXHJlOK7nW https://t.co/8PitVoYdqM
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Walmart Connect goes international and adds self-service

Walmart Connect goes international and adds self-service

A new feature makes it easier for newer and smaller brands to move higher in search results.

@ravi_hiranand shared
On Sep 21, 2022
RT @AnupKaphle: Why did TikTok's e-commerce arm take off in China, but stall in the U.S. and Europe? New from @ruima for @restofworld — https://t.co/cr6ZmNPJq6
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How TikTok became an e-commerce juggernaut in China

How TikTok became an e-commerce juggernaut in China

The company made the right bets on live shopping, but it's struggled to bring that success overseas.

@SCMPNews shared
On Sep 18, 2022
Biggest anti-LGBTQ protest in Turkiye backs protecting family values https://t.co/AAsX3loHw2
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Türkiye seeks to be first Nato member to join China-led SCO

Türkiye seeks to be first Nato member to join China-led SCO

Several thousand people joined the The Big Family Gathering to demand that LGBTQ associations be closed and their activities banned. One protester urged the Turkish government to ‘save the ...

@CGTNOfficial shared
On Sep 22, 2022
WIPO and China work together on IP development #DecisionMakers #CGTNOpinoin https://t.co/nMRKKiAQdD
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WIPO and China work together on IP development

WIPO and China work together on IP development

WIPO is committed to build an inclusive, balanced, vibrant and forward-looking global IP ecosystem, and will also strengthen cooperation with China on new technologies.

@CGTNOfficial shared
On Sep 21, 2022
Exclusive interview: Expert shares insights on why China must have its own CPU chips https://t.co/LFkzmnjzhj
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Exclusive interview: Expert shares insights on why China must have its own CPU chips

Exclusive interview: Expert shares insights on why China must have its own CPU chips

"Like I always said, we might use English to write articles, but we can not develop our national culture based on English."

@conniechan shared
On Sep 21, 2022
RT @avesegal: Excited to share a new post with @conniechan where we dive deep on what a video-first product experience could look like for search. https://t.co/MsUTBQ1lGj
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What China Can Teach Us About the Future of TikTok and Video Search

What China Can Teach Us About the Future of TikTok and Video Search

The concept of video search is a critical functionality that social media companies are starting to realize they need to figure out… and fast.