Essentials Mediapost

Marketing & Advertising in China

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 19.01.2023.

#ValentinoRossoToileIconographe
#AI
#cgtnnews
#technology
#fashion

@JingDaily shared
On Jan 16, 2023
Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream? Read More: https://t.co/zOdE1koEoF
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Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China

Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China

Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream?

@JingDaily shared
On Jan 17, 2023
Maison Valentino presents the Valentino Rosso Toile Iconographe capsule collection to celebrate the Chinese New Year 2023 alongside a “Valentino x KARORO” collab with Artist Zhang Quan. #ValentinoRossoToileIconographe https://t.co/OUhT7TD177
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How Does Valentino’s Lunar New Year Campaign Stand Out In China?

How Does Valentino’s Lunar New Year Campaign Stand Out In China?

Valentino utilizes local cultures, creative collabs and its iconic Rosso color in its Chinese New Year 2023 campaign. What can other luxury players learn from this approach?

@JingDaily shared
On Jan 18, 2023
The showroom is often where ithappens. This makes a critical difference for potential buyers of luxury cars: an opportunity to tacitly nudge consumers andturn a potential sale into… https://t.co/ynVWd9wrZo
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The Road Ahead: How Luxury Car Retailers In China Learned To Disrupt

The Road Ahead: How Luxury Car Retailers In China Learned To Disrupt

Prestige car brands like Porsche and Tesla are redesigning showroom experiences by drawing inspiration from the world of luxury fashion.

@CGTNOfficial shared
On Jan 15, 2023
How artificial intelligence technology is shaping the future of fashion. #fashion #AI #technology #cgtnnews https://t.co/h29gyNnpRb https://t.co/avMjqAxolm
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How AI technology affects global fashion industry

How AI technology affects global fashion industry

The AI market is forecasted to generate more than $63B by 2028 and contribute $15 trillion to the global economy. By the end of 2022, 30% of all retail sales were influenced by AI ...

@TechCrunch shared
On Jan 13, 2023
News aggregator SmartNews lays off 40% of US and China staff, with further reductions planned in Japan https://t.co/AlNYQTmnVR by @sarahintampa and @kirstenkorosec https://t.co/ly03OWYU1u
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News aggregator SmartNews lays off 40% of US and China staff, with further reductions planned in Japan

News aggregator SmartNews lays off 40% of US and China staff, with further reductions planned in Japan

SmartNews, a Tokyo-headquartered news aggregation website and app valued at $2 billion, is expected to cut 50% of its global workforce.

@adage shared
On Jan 13, 2023
Songtradr, the music licensing and management platform, found that Apple is exceptionally deft at using songs that are rising in popularity but are not yet ubiquitous or overexposed. https://t.co/J0IcGSZ0Wh
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How Apple commercials help fuel hit songs: Datacenter Weekly

How Apple commercials help fuel hit songs: Datacenter Weekly

Also: Twitter’s ad crash, Tesla’s triumph, macroeconomic news in a nutshell, and more.

@SCMPNews shared
On Jan 18, 2023
China’s tutoring crackdown: online class giant Koolearn triples its revenue on pivot to live-streaming e-commerce https://t.co/CCk55K7x5K
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China’s tutoring crackdown: online class giant Koolearn triples its revenue on pivot to live-streaming e-commerce

China’s tutoring crackdown: online class giant Koolearn triples its revenue on pivot to live-streaming e-commerce

New Oriental’s education technology subsidiary Koolearn saw a 260 per cent year-on-year jump in revenue between June and November, with sales from live-streaming e-commerce contributing ...

@ReutersChina shared
On Jan 17, 2023
RT @Reuters: Chinese EV maker Xpeng joins Tesla, Seres in price cuts https://t.co/2LGX42BgdT https://t.co/Sk2qgLYhif
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Chinese EV maker Xpeng joins Tesla, Seres in price cuts

Chinese EV maker Xpeng joins Tesla, Seres in price cuts

Chinese automaker Xpeng on Tuesday announced price cuts for some models in a notice on its official WeChat account, following similar moves by Tesla and Seres and fuelling expectations of a ...