Top news of the week: 17.03.2022.
Marketing & Advertising In China
Tencent's Beijing woes make case for breakup
A Tencent breakup is a radical but simple way to address mounting regulatory battles. The Chinese titan may be in hot water over money laundering and other financial breaches on its ...
will strengthen rules governing the marketing of financial products, particularly the use of celebrities to promote loans or investment products.
China’s banking watchdog will strengthen rules governing the marketing of financial products, particularly the use of celebrities to promote loans or investment products.
Profishop banks $35M from Tiger Global for its ‘just in time’ B2B supply storefront
B2B marketplaces have been in many ways slower to modernize than their consumer counterparts when it comes to e-commerce. Today, a startup that has been a trailblazer in that space is ...
We Believers creates for people, not brands
Shop's "creative activism" work is geared toward change that lasts beyond a single campaign.
Some of the biggest luxury brands with deep pockets are already actively staking territories in the metaverse, and striking gold with their forays
Yet, the path into the metaverse may be strewn with landmines. Existing sales models may not readily fit in the virtual world, not even for the largest conglomerates with the deepest ...
China’s soft power collides with Russia’s war on Ukraine
Maria Repnikova, an assistant professor at Georgia State University, joins the Sinica Podcast to discuss China's media coverage and response to the war in Ukraine, and the impact of China's ...
How China’s programmatic landscape is changing
There is huge opportunity in China's programmatic market, but it needs some know-how to navigate. We look at recent developments in programmatic advertising in China and how newcomers can ...
at the Beijing Winter Olympics that concluded on February 20.
Chinese companies are seeking to capitalise on Eileen Gu’s freestyle skiing exploits at the Winter Olympics. As many as 346 million people have taken to the slopes and skating rinks, ...