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Marketing & Advertising in China

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 16.02.2023.

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@SCMPNews shared
On Feb 16, 2023
‘Markets in China are hell’: how Chinese brands are adapting to survive https://t.co/m2MKGT8Tbi
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‘Markets in China are hell’: how Chinese brands are adapting to survive, taking cues from success stories like Shein

‘Markets in China are hell’: how Chinese brands are adapting to survive, taking cues from success stories like Shein

Taking cues from success stories like Shein, Chinese companies from tech start-ups to fashion manufacturers are shaking up their strategies as they feel the heat at home.

@JingDaily shared
On Feb 14, 2023
Once a guide for farming, the ancient Chinese calendar is being revived by beauty brandsto engage younger consumers enamored with traditional culture. https://t.co/DeulFZMKZx
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‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands

‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands

Once a guide for farming, the ancient Chinese calendar is being revived by beauty brands to engage younger consumers enamored with traditional culture.

@WIREDBusiness shared
On Feb 14, 2023
The government has used fines, bans, and golden shares to control tech companies. Now it needs them to drive economic growth. https://t.co/y77R4P70KX
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Didi’s Revival Shows China Can’t Live Without Big Tech

Didi’s Revival Shows China Can’t Live Without Big Tech

The government has used fines, bans, and golden shares to control tech companies. Now it needs them to drive economic growth.

@adage shared
On Feb 13, 2023
RT @SheLikesToShop: More on that Temu surprise spot #superbowl https://t.co/Yp3aVmjBLe
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What is Temu? See the brand’s Super Bowl debut here

What is Temu? See the brand’s Super Bowl debut here

E-commerce brand Temu aired its first Super Bowl spot.

@Recode shared
On Feb 15, 2023
RT @nataliejennings: Scoop from @shiringhaffary: “progress could be overstated and the company isn’t out of the woods just yet, according to an internal memo from one of the company’s top executives that Recode obtained.” https://t.co/sZzamthJrX
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Leaked memo: Meta executive warns employees they’re still “at the whim of Apple”

Leaked memo: Meta executive warns employees they’re still “at the whim of Apple”

Though the company’s stock jumped, it’s still facing big challenges from Apple, TikTok, and younger users.

@TechCrunch shared
On Feb 14, 2023
Instagram is killing live shopping in March, will focus on ads instead https://t.co/NX0BrmVFap by @sarahintampa
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Instagram is killing live shopping in March, will focus on ads instead

Instagram is killing live shopping in March, will focus on ads instead

As Meta gears up for its “year of efficiency,” the company announced today it’s exiting the livestream shopping business on Instagram, following a similar shutdown on Facebook. Starting on ...

@martechismktg shared
On Feb 15, 2023
4 areas of martech with ethical concerns https://t.co/RHfBhjxVUm https://t.co/TVulbAg9CQ
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4 areas of martech with ethical concerns

4 areas of martech with ethical concerns

Martech professionals don't mean to sow chaos in the world, but what we do can have unintended consequences.

@JingDaily shared
On Feb 12, 2023
The roundup and the verdict on this week’s hottest Web3 activations, taken from our @jingdailymeta 's weekly newsletter. https://t.co/GKGFQRAYtZ
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Takashi Murakami x Hublot NFTs, Betty Wu Releases Art Toy Digital Collectibles & More: Web3 Drops Of The Week

Takashi Murakami x Hublot NFTs, Betty Wu Releases Art Toy Digital Collectibles & More: Web3 Drops Of The Week

The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter.