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Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 14.07.2022.

Mainland
Han Chinese
Economics
Marketing
Small business
Mainland and Hong Kong Closer Economic Partnership Arrangement

@TechCrunch shared
On Jul 11, 2022
TikTok targets small businesses with new 'Follow Me' educational program https://t.co/aLh8y23Mkl by @sarahintampa
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TikTok targets small businesses with new ‘Follow Me’ educational program

TikTok targets small businesses with new ‘Follow Me’ educational program

TikTok announced today a new initiative designed to help small businesses better market themselves on its app — and eventually become TikTok advertisers. The company is introducing a free ...

@SCMPNews shared
On Jul 13, 2022
Chinese Nike rival Xtep expects significant jump in first-half profit and revenue, but shares slide https://t.co/WSc9VHZdB5
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culture in China has seen the nation’s millennials and Gen Z to embrace and support local brands and Chinese designs.

culture in China has seen the nation’s millennials and Gen Z to embrace and support local brands and Chinese designs.

Hong Kong-listed Xtep International said it expects to post significantly higher first-half net profit and revenue on the back of higher sales, product innovation and increased brand ...

@CGTNOfficial shared
On Jul 11, 2022
Chinese premier stresses stabilization of market entities, jobs, opening-up https://t.co/EgyBO95EwU
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Chinese premier stresses stabilization of market entities, jobs, opening-up

Chinese premier stresses stabilization of market entities, jobs, opening-up

Chinese Premier Li Keqiang has called for the implementation of policies to stabilize the development of market entities and employment, and advance opening-up.

@SCMPNews shared
On Jul 10, 2022
Ice cream scandal in China as popular Mao-tai brand reaches US$37 a cup https://t.co/nTwT5azzjy
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China’s popular Mao-tai ice cream price surges to US$37 across e-commerce platforms. Photo: Weibo

China’s popular Mao-tai ice cream price surges to US$37 across e-commerce platforms. Photo: Weibo

Intense debate is raging in China after the price of ice cream made by the country’s most famous brand of baijiu liquor, Mao-tai, surged on the back of middlemen and supply chain issues.

@SCMPNews shared
On Jul 13, 2022
Chief, core member of fake marriage syndicate jailed in Hong Kong for 33 months https://t.co/XP22vLBkNJ
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Man, 45, and woman, 52, convicted of five counts of conspiracy to defraud at the District Court

Man, 45, and woman, 52, convicted of five counts of conspiracy to defraud at the District Court

Man, 45, and woman, 52, convicted of five counts of conspiracy to defraud at the District Court.

@ForbesTech shared
On Jul 12, 2022
TikTok: America’s Drug Of Choice https://t.co/H4YfJThOtg https://t.co/pCCRwHGJ5g
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TikTok: America’s Drug Of Choice

TikTok: America’s Drug Of Choice

The world's most popular website is a dangerous place, but it facilitates sports and party politics.

@SCMPNews shared
On Jul 12, 2022
Chinese tycoons line up to buy London’s US$66 million ‘Gucci mansion’ https://t.co/Wdi0PEU0o3
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are, again, family people, they’re CEOs, one is a retailer, the other works in real estate.”

are, again, family people, they’re CEOs, one is a retailer, the other works in real estate.”

The 14,000 sq ft house served as headquarters of the luxury Italian fashion brand and is where designer Tom Ford entertained figures such as Alexander McQueen and the French billionaire ...

@SCMPNews shared
On Jul 12, 2022
‘I’ve lost confidence to invest’: caution as China rolls out credit push https://t.co/QBmS12G5LS
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Is China’s local government debt a concern and what role do LGFVs play?

Is China’s local government debt a concern and what role do LGFVs play?

Across China, a growing financial burden on local governments is leading many regions to gamble with potentially dangerous debt products aimed at retail investors, reigniting concerns about ...