Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 14.04.2022.

Ukraine
China
Brand
Russia–Ukraine gas disputes
Analyst
Automobile

Marketing & Advertising In China

@conniechan shared
On Apr 12, 2022
I explore China's Private traffic trend and why it matters in a new post: https://t.co/YBUiiv7fk3 I'm fascinated how brands are building real community with 2-way interaction in China. I don't know yet how it'll translate to US brands, but I'm excited to find out!
Open
Why China’s Version of Email Marketing Is So Effective

Why China’s Version of Email Marketing Is So Effective

Private traffic, a CRM strategy that emphasizes two-way conversations, could double as a crash course in how to bring community into the product experience.

@ChinaRealTime shared
On Apr 12, 2022
RT @JChengWSJ: @wsj_douglasj @TByGraceZhu The inflation data highlight how China’s stringent pandemic control measures are increasingly affecting consumer prices, with the cost of some everyday goods rising rapidly while prices for services drop as consumers stay home. @wsj_douglasj @TByGraceZhu https://t.co/DZRmlgcSa4
Open
China Inflation Rises as Lockdowns, Ukraine War Drive Up Prices

China Inflation Rises as Lockdowns, Ukraine War Drive Up Prices

Inflation in China picked up in March, driven by soaring global commodity prices and lockdowns in major cities, but the overall inflationary picture remains far more benign than in other ...

@ReutersChina shared
On Apr 13, 2022
Exclusive: BlackRock plans first China ETF product this year - sources https://t.co/OSyOwHKpic
Open
Exclusive: BlackRock plans first China ETF product this year - sources

Exclusive: BlackRock plans first China ETF product this year - sources

BlackRock Inc plans to launch its first product in China's $220 billion onshore exchange-traded fund (ETF) market later this year and has started hiring staff accordingly, two people with ...

@ReutersChina shared
On Apr 12, 2022
China gaming firms toe the line, paving the way to end licence freeze https://t.co/IrTxW7NSJ4
Open
China gaming firms toe the line, paving the way to end licence freeze

China gaming firms toe the line, paving the way to end licence freeze

China lifted a nine-month freeze on gaming licences after companies, including industry leader Tencent , made major adjustments to their business practices and due to the ban's economic ...

@SCMPNews shared
On Apr 12, 2022
How China’s ‘wins’ in the Ukraine war can go beyond the economy https://t.co/PvVsUQOmp5
Open
. The potential “winners” are the United States and China, so the war and eventual peace in Ukraine must be understood in the context of great power rivalries among Russia, the US and China.

. The potential “winners” are the United States and China, so the war and eventual peace in Ukraine must be understood in the context of great power rivalries among Russia, the US and China.

If the US wants China to help with Ukraine, it must respond to China’s demands for rapprochement on trade and technology. Regardless, China can play the role of peacemaker, but will have to ...

@XHNews shared
On Apr 9, 2022
China's electric vehicle (EV) deliveries are likely to remain robust in the coming months despite the recent EV price hikes caused by surging battery costs https://t.co/c8k7AVKtpi https://t.co/oPgfql7CNz
Open
China's EV deliveries to stay strong despite price increases: Fitch

China's EV deliveries to stay strong despite price increases: Fitch

China's EV deliveries to stay strong despite price increases: Fitch-

@caixin shared
On Apr 8, 2022
Chinese home sales plunged 47% at the top 50 developers in the first quarter despite pledges of government support amid pandemic shutdowns and rising consumer pessimism. https://t.co/HqwCUimIxS
Open
China’s Home Sales Plunge 47% Despite Government Support

China’s Home Sales Plunge 47% Despite Government Support

China’s Home Sales Plunge 47% Despite Government Support - Top 50 Chinese property developers report first-quarter debacle during peak selling season amid pandemic shutdowns and rising ...

@Campaignmag shared
On Apr 12, 2022
Investor View: Agencies should be cautious but still optimistic during Q1 reporting season @Ianrwhittaker https://t.co/cpJD3oxDxp
Open
Investor view: Agencies should be cautious but still optimistic during Q1 reporting season

Investor view: Agencies should be cautious but still optimistic during Q1 reporting season

The Ukraine war, inflation and the resurgence of Covid are all reasons to worry.