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Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 12.05.2022.

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Marketing & Advertising In China

@martechismktg shared
On May 6, 2022
8 companies that use social media marketing effectively https://t.co/dBPFiKxt9b https://t.co/wBUUdVWlxn
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8 companies that use social media marketing effectively

8 companies that use social media marketing effectively

Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.

@JingDaily shared
On May 9, 2022
Join Jing Daily on Tue May 7, 10am EST as we navigate the ever-shifting cross-border e-commerce in China with expert guest speakers from @JD_Corporate, @Shopify, Glosku, and Nihao Pay. Sign up now to reserve your spot! https://t.co/kWFUMGTFcx
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The Future of Cross-Border E-Commerce in China: A Guide for Global Brands

The Future of Cross-Border E-Commerce in China: A Guide for Global Brands

E-commerce remains a rare spotlight worthy of close examination, despite the disruption caused by the COVID-19 pandemic over the past two years. China, with its sizable market and growing ...

@caixin shared
On May 12, 2022
In the final episode, we had Christina Bao, the co-head of Sales & Marketing at @HKEXGroup, and Kinger Lau, Chief China Equity Strategist at @GoldmanSachs, to share their insights on what international investors should know about China’s offshore market. https://t.co/iFtIpWJDYx https://t.co/3BqqF9T8sk
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China Finance with A Cup of Tea Episode 6: China's Offshore Market

China Finance with A Cup of Tea Episode 6: China's Offshore Market

Caixin invited Ms. Christina Bao, the Co-Head of Sales & Marketing at HKEX, and Mr. Kinger Lau, Chief China Equity Strategist at Goldman Sachs, to share their insights on what international ...

@ReutersChina shared
On May 10, 2022
WHO chief says China's COVID policy not 'sustainable' https://t.co/Zb9S6gm8SQ
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WHO chief says China's zero-COVID policy not 'sustainable'

WHO chief says China's zero-COVID policy not 'sustainable'

The head of the World Health Organization said on Tuesday China's zero-tolerance COVID-19 policy is not sustainable given what is now known of the virus, in rare public comments by the U.N. ...

@SCMPNews shared
On May 6, 2022
Hong Kong police arrest TVB worker over dodgy alerts sent out on news app https://t.co/xQdnoFDAMG
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Hong Kong police investigate unauthorised notifications from TVB’s news app

Hong Kong police investigate unauthorised notifications from TVB’s news app

Man, 27, detained on suspicion of accessing a computer with dishonest intent – an offence that is punishable by up to five years in jail.

@SCMPNews shared
On May 10, 2022
Chinese e-cigarette maker Aspire Global ditches US$135 million Nasdaq IPO plan as Beijing toughens fundraising rules https://t.co/u0kAW4mIO4
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as early as March 2023.

as early as March 2023.

Shenzhen-based Aspire Global withdraws New York IPO plan amid tougher regulations at home that could stifle the sector’s growth.

@caixin shared
On May 10, 2022
Hegang hit the headlines when an apartment in the northeastern Chinese city was offered as a giveaway by internet giant NetEase. But the marketing gimmick did more than promote its online game, it exposed the depths of rustbelt despair. https://t.co/m46zQ9xQgf
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In Depth: Coal, Once a Boon, Turns Chinese Rustbelt City Into a Bust

In Depth: Coal, Once a Boon, Turns Chinese Rustbelt City Into a Bust

In Depth: Coal, Once a Boon, Turns Chinese Rustbelt City Into a Bust - As the golden years of mining fade, the resource-depleted city of Hegang is struggling to survive

@SCMPNews shared
On May 9, 2022
Covid-19 lockdowns: Chinese housing market set for more hardship after price cuts and government easing measures fail to boost sales during labour week holiday https://t.co/g6WOboTWMK
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cuts by developers and easing measures adopted by Beijing failed to boost sales during last week’s labour week holiday.

cuts by developers and easing measures adopted by Beijing failed to boost sales during last week’s labour week holiday.

The Chinese housing market is braced for more hardship, after price cuts by developers and easing measures adopted by Beijing failed to boost sales during last week’s labour week holiday.