Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 11.08.2022.

China
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@TechCrunch shared
On Aug 9, 2022
TikTok parent ByteDance just bought a hospital group in China https://t.co/hnbQJb2FWu by @ritacyliao
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TikTok parent ByteDance just bought a hospital group in China

TikTok parent ByteDance just bought a hospital group in China

It remains to be seen how ByteDance finds synergies between its entertainment empire and budding healthcare and biotech arm.

@SCMPNews shared
On Aug 9, 2022
Luxury perfume pioneer Frederic Malle on hot China market, wannabe niche fragrances and buying perfume online https://t.co/k60Dl8AcTi
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He explains that China is discovering perfumes very quickly and has ‘gone straight to the heavy stuff’, saying it will become an enormous perfume market

He explains that China is discovering perfumes very quickly and has ‘gone straight to the heavy stuff’, saying it will become an enormous perfume market

Frédéric Malle, founder of luxury perfume brand Editions de Parfums Frédéric Malle, talks about working with the best perfumers, buying perfume online and why he’s so bullish about China.

@AshleyDudarenok shared
On Aug 10, 2022
Mid Autumn Festival is approaching! 🤩 Here's a fun read from my team on how to make this seasonal campaign stand out. #china #midautumnfestival #marketing https://t.co/FfdO5j7eO9
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1. Surprise your target audience with an out-of-the-box mid-autumn aesthetic for your brand

1. Surprise your target audience with an out-of-the-box mid-autumn aesthetic for your brand

On September 10th, 2022, the Chinese will observe one of its biggest holidays, coming in third after the Spring Festival and National Day. Mid-Autumn it's a time to celebrate with family ...

@SCMPNews shared
On Aug 5, 2022
China commerce city Yiwu imposes quasi lockdown as local officials struggle to balance zero-Covid with business normality https://t.co/ZTuJDmOiDE
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KFC, Pizza Hut’s China operator sees profit slashed in half by Covid curbs

KFC, Pizza Hut’s China operator sees profit slashed in half by Covid curbs

Latest outbreak and shutdown may frustrate efforts by local government to get its economy going after previous disruption.

@SCMPNews shared
On Aug 10, 2022
Alibaba, China Mobile, Oppo, other tech firms back new US$1 billion joint venture with US video game engine provider Unity https://t.co/VMpY4c7Xbf
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Joint venture Unity China will initially build customised local versions of the US software firm’s core products for domestic video game developers

Joint venture Unity China will initially build customised local versions of the US software firm’s core products for domestic video game developers

Joint venture Unity China, which is valued at US$1 billion, will initially build customised local versions of the US software firm’s core products for domestic video game developers.

@SCMPNews shared
On Aug 10, 2022
Chinese short video giant Kuaishou launches AI system that creates virtual idols for corporate customers https://t.co/PlKpIyNoJy
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Jackie Chan attracts 130 million viewers on Chinese video site Kuaishou

Jackie Chan attracts 130 million viewers on Chinese video site Kuaishou

StreamLake is the first enterprise-facing product from Kuaishou, which hopes to break even this year after facing mounting regulatory pressure and a plummeting stock price.

@SCMPNews shared
On Aug 11, 2022
Fast-growing Chinese smartphone maker Realme rethinks 2022 sales target amid market headwinds https://t.co/MAaFqzTxkj
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Chinese smartphone company Realme said its is adjusting its 2022 sales target. Photo: Handout

Chinese smartphone company Realme said its is adjusting its 2022 sales target. Photo: Handout

Realme, one of the most popular smartphone brands in India, is revising its global sales target for the year amid global economic headwinds.

@SCMPNews shared
On Aug 9, 2022
Can bike-sharing in China turn a profit? Survivors Meituan, Ant-backed Hello try by raising fees https://t.co/NawQ62C80z
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Ant Group-backed bike sharing firm Hello to scrap its US listing

Ant Group-backed bike sharing firm Hello to scrap its US listing

Meituan and Ant-backed Hello the Chinese bike-sharing services that survived years of cutthroat price wars and a spectacular boom-bust cycle, have decided to raise prices to try and turn a ...