Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 09.06.2022.

United States
South China Sea
Brand management
Brand
Singapore
2022 Winter Olympics

@goldkorn shared
On Jun 8, 2022
The sports clothing and athleisure business is all about (sexy) advertising https://t.co/dLbHLSOfqz
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Anta’s big marketing spend and sexy ads are paying off

Anta’s big marketing spend and sexy ads are paying off

Anta’s big marketing spend and sexy ads are paying off Chinese sportswear giant Anta is spending huge sums on advertising, not R&D, and it seems to be paying off as it seeks to become a ...

@ruima shared
On Jun 3, 2022
And to think just last summer we did this interview when things were still looking pretty good. It isn't on offline exclusively but that was a big part of many DTC brands' growth strategies. But it's true things had already cooled down a ton by Q4 2021: https://t.co/0fMNfAxkRq
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Livecast #9: Albus Yu of China Growth Capital on China DTCs

Livecast #9: Albus Yu of China Growth Capital on China DTCs

Transcript compiled by Karrie Huang. Rui: Albus, tell us more about China Growth Capital and also yourself. What does the fund do? What's the size? What's your strategy? Albus: ...

@SCMPNews shared
On Jun 9, 2022
Alibaba’s cloud services unit jumps on NFT bandwagon amid a global market downturn for these digital assets https://t.co/SX5oWaCJQI
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Hit NFT game Stepn to block users in China, citing cryptocurrency rules

Hit NFT game Stepn to block users in China, citing cryptocurrency rules

Alibaba Cloud’s foray into NFT-related services has come amid a global sales downturn for these digital collectible assets.

@adage shared
On Jun 8, 2022
While creative production for linear TV has been time-consuming and difficult to adjust for various audiences, MNTN technology makes CTV advertising simple and effective! Learn more from our Publishing Partner, MNTN. https://t.co/aI8OZ5Fj9j https://t.co/rymmvwyaa2
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How CTV gives advertisers the results they crave

How CTV gives advertisers the results they crave

While creative production for linear TV has been time-consuming and difficult to adjust for various audiences, MNTN technology makes CTV advertising simple.

@SCMPNews shared
On Jun 7, 2022
US coffee giant Starbucks faces more backlash in China over expired products https://t.co/6HrH618ts1
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China Post puts Starbucks and Costa on notice with coffee shop

China Post puts Starbucks and Costa on notice with coffee shop

US coffee chain Starbucks has been thrust into the social media spotlight again in China after one of its outlets was found to be stocking expired coffee powder. The company has faced a ...

@SCMPNews shared
On Jun 7, 2022
US must accept Southeast Asia wants China to play a central Indo-Pacific role https://t.co/XHpU83Yoj3
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US-China rivalry

US-China rivalry

Insisting on a ‘with us or against us’ world view will leave Washington out of step with an Indo-Pacific eager for Chinese involvement and cooperation instead of confrontation.

@SCMPNews shared
On Jun 9, 2022
China and Singapore to resume military drills, cooperate on military education https://t.co/5YxaCiXCn3
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China and Singapore

China and Singapore

Analysts say the developments are a ‘natural progression’ of warming defence ties between China and the city state, which also has strong strategic ties with the US.

@XHNews shared
On Jun 3, 2022
U.S. President Joe Biden's commitments must be earnestly followed, and this is the key to taking China-U.S. relations out of the current difficulties, says Qin Gang https://t.co/tARvjhaXWu https://t.co/S7v03HPerq
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One-China principle bedrock of China-U.S. ties: Chinese ambassador

One-China principle bedrock of China-U.S. ties: Chinese ambassador

One-China principle bedrock of China-U.S. ties: Chinese ambassador-