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Marketing & Advertising in China

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 08.12.2022.

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@adage shared
On Dec 5, 2022
The world’s top advertisers rebounded from 2020 pandemic gloom to a 2021 recovery boom, but spending growth slowed this year—and 2023 could be rough. Ad Age World’s Largest Advertisers 2022 shows who’s up (and down): https://t.co/WNwRLnWFve
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Introducing Ad Age World’s Largest Advertisers 2022

Introducing Ad Age World’s Largest Advertisers 2022

Ad Age’s annual global report ranks the world's top advertisers—and shows how marketers are maneuvering with a downturn on the horizon.

@SCMPNews shared
On Dec 7, 2022
Tesla launches cheaper EVs in Thailand, competing with China https://t.co/yM4ZoABom7
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Tesla launches cheaper EVs in Thailand, competing with China

Tesla launches cheaper EVs in Thailand, competing with China

The company’s prices are ‘lower than expected’ and are aimed at competing with the cheaper end of the EV market in Thailand.

@SCMPNews shared
On Dec 2, 2022
Evergrande’s Hui Ka-yan orders executives to speed up construction, step up marketing, as shared voice clip debunks suicide rumour https://t.co/KeuA16Ui40
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Evergrande’s Hui Ka-yan orders executives to speed up construction, step up marketing, as shared voice clip debunks suicide rumour

Evergrande’s Hui Ka-yan orders executives to speed up construction, step up marketing, as shared voice clip debunks suicide rumour

Evergrande is keeping the world’s banks and capital markets on tenterhooks as it grapples with interest payments and billions in debt, all of which are supposed to be worked out in a ...

@SCMPNews shared
On Dec 1, 2022
Apple’s smartphone share hit a record high in China before recent worker protests disrupted shipments at Foxconn Zhengzhou https://t.co/VHIhQ9siVr
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Apple’s smartphone share hit a record high in China before recent worker protests disrupted shipments at Foxconn Zhengzhou

Apple’s smartphone share hit a record high in China before recent worker protests disrupted shipments at Foxconn Zhengzhou

The Cupertino-based company grabbed a 25 per cent share of China’s smartphone market in October, according to Counterpoint.

@CGTNOfficial shared
On Dec 3, 2022
China-Laos Railway handles 8.5m passenger trips, 11.2m tonnes of freight in first year https://t.co/Bq56p5mzWT https://t.co/9hxQawjZuc
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China-Laos Railway handles 8.5m passenger trips, 11.2m tonnes of freight in first year

China-Laos Railway handles 8.5m passenger trips, 11.2m tonnes of freight in first year

The China-Laos Railway has handled over 8.5 million passenger trips and transported 11.2 million tonnes of cargo since its launch a year ago.

@SCMPNews shared
On Dec 4, 2022
Iceland farm co-op targets Hong Kong, mainland China as markets for skyr, a Viking-era dairy product with a health pitch https://t.co/f2MDtOA3Vl
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Iceland farm co-op targets Hong Kong, mainland China as markets for skyr, a Viking-era dairy product with a health pitch

Iceland farm co-op targets Hong Kong, mainland China as markets for skyr, a Viking-era dairy product with a health pitch

Iceland’s largest farmed-food cooperative plans to bring its skyr – a cultured dairy product with roots dating back 1,100 years – to Hong Kong and the Greater Bay Area starting next year.

@SCMPNews shared
On Dec 3, 2022
‘De-Japanify’: China milk tea brand Nayuki loses Japanese-sounding name amid rising nationalism and anti-Japan sentiment https://t.co/4jZ2VvA8fk
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‘De-Japanify’: China milk tea brand Nayuki loses Japanese-sounding name amid rising nationalism and anti-Japan sentiment

‘De-Japanify’: China milk tea brand Nayuki loses Japanese-sounding name amid rising nationalism and anti-Japan sentiment

Mainland tea drink maker Nayuki will replace a Japanese possessive particle in its current name with a Chinese character in a bid to ‘de-Japanify’ its brand.

@JingDaily shared
On Dec 2, 2022
GEEIQ x Jing Daily: Measure Your Success in the Metaverse Register here: https://t.co/WsxEXHxbjG Dec 6, 2022 11:00 AM in Eastern Time (US and Canada) https://t.co/PWGQPOtVKc
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Measure Your Success in the Metaverse - Webinar Registration

Measure Your Success in the Metaverse - Webinar Registration

Brands are thinking about the metaverse in the wrong way. Traditional channels engage traditional audiences, but those brands that are serious about reaching new communities are seeing the ...