Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 08.09.2022.

#JingDaily
#tech
#podcast
#asia
#atthespeedofchina
#JindDailyFashion
#Barbiecore
#Valentino

@adage shared
On Sep 2, 2022
Serena Willams keeps winning, and so does ESPN. The tennis legend, playing in her last US Open before retiring, is a ratings hit. Her Monday opening round match drew an average of 2.7 million viewers, peaking at 3.2 million, ESPN reported. https://t.co/Q2OhhlTiVk
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Marketing winners and losers of the week

Marketing winners and losers of the week

Barbie features a Black pioneer with newest doll and ESPN scores with Serena—plus, why it was a tough week for Snap and Ford.  

@adage shared
On Sep 8, 2022
As famed football quarterback Tom Brady considers retirement, Under Armour wants to remind young athletes that they don’t need to compare themselves to sports legends—they just need to be their own best selves. https://t.co/TOz1sIhHNh
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Under Armour’s new marketing aimed at young athletes features Tom Brady and Morgan Freeman

Under Armour’s new marketing aimed at young athletes features Tom Brady and Morgan Freeman

Under Armour is showcasing a new letter for young athletes from Tom Brady narrated by Morgan Freeman.

@ruima shared
On Sep 6, 2022
RT @RichardRobinson: Miss Tech, @ruima’s journey to becoming an amazing bridge between China and the West through her passions in technology, entrepreneurship, and innovation. 🎙️https://t.co/PBx0iSfVQ1 #podcast #tech #asia #atthespeedofchina https://t.co/R9qOvepmiG
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The Story and Journey of China Tech Analyst & Creator of Tech Buzz China, Rui Ma

The Story and Journey of China Tech Analyst & Creator of Tech Buzz China, Rui Ma

My guest this episode is Rui Ma , a.k.a Miss Tech, is a China Tech Analyst and creator of Tech Buzz China, and she is also an columnist for The Wire China. Rui shares on the pod about her ...

@williambaobean shared
On Sep 7, 2022
RT @SOSV: With 16 investments in Pakistani startups over the past two years, @williambaobean and SOSV's @OrbitStartups see an opportunity akin to China 20 years ago. https://t.co/2q4D794mqn
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The VC parallels for China and Pakistan

The VC parallels for China and Pakistan

Paypal founder Peter Thiel, the latest high-profile addition to investors, says there is hope for Pakistan.

@SCMPNews shared
On Sep 7, 2022
Tencent-backed Chinese online fitness app renews Hong Kong IPO application https://t.co/ctWCt9xVLF
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Keep is the largest online fitness platform in China with 37.7 million monthly active users as of June. Photo: SCMP

Keep is the largest online fitness platform in China with 37.7 million monthly active users as of June. Photo: SCMP

Keep Inc, backed by SoftBank and Tencent, had filed a listing application in February, but it did not proceed further during the six- month window that ended in August.

@caixin shared
On Sep 8, 2022
China is lapping up liquefied natural gas shipments from Russia on the cheap. https://t.co/U2CNwWT6xQ
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China Snaps Up Half-Price Russian LNG as Europe Shuns Supplies

China Snaps Up Half-Price Russian LNG as Europe Shuns Supplies

China Snaps Up Half-Price Russian LNG as Europe Shuns Supplies - The move is beneficial for both countries — China is able to secure cheaper supply, while Russia can continue selling fuel ...

@JingDaily shared
On Sep 6, 2022
Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed https://t.co/ujDrg7GaeI #JingDaily #Barbiecore #Valentino #JindDailyFashion
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Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed

Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed

The popularity of hot pink has skyrocketed with the rise of the latest fashion trend, Barbiecore. But how does China feel about the color of the year?

@JingDaily shared
On Sep 8, 2022
7Up, Skaters, And The Pet Economy: China Collabs of the Week https://t.co/1XK4Rv0jil #JingDaily https://t.co/lzLs31JjxW
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7Up, Skaters, And The Pet Economy: China Collabs of the Week

7Up, Skaters, And The Pet Economy: China Collabs of the Week

Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China.