Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 06.10.2022.

#DIDU
#Herborist
#bosideng
#chinesebrands
#Shein
#Cupshe
#qeelin
#dior
#SherryHuang
#Blackpink

@JingDaily shared
On Oct 5, 2022
Choosing A Global Identity In The Age Of ‘Brand China’ https://t.co/fMYnqoodBU #bosideng, #chinesebrands, #Cupshe, #Herborist, #qeelin, #Shein https://t.co/PoMEoedF4t
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Choosing A Global Identity In The Age Of ‘Brand China’

Choosing A Global Identity In The Age Of ‘Brand China’

As Chinese companies expand globally, executives need to determine the extent to which their brand should be associated with a Chinese identity.

@caixin shared
On Sep 30, 2022
Fisher: Chinese tech stocks have had a rough time recently, but don’t let fear mongerers scare you off with predictions of a “lost decade.” https://t.co/vDWGWaE0wE
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Fisher: Don’t Let ‘Lost Decade’ Talk You Out of China Tech

Fisher: Don’t Let ‘Lost Decade’ Talk You Out of China Tech

Fisher: Don’t Let ‘Lost Decade’ Talk You Out of China Tech -Chinese technology stocks are certainly under pressure in the near-term, but beware of extrapolating that into the future because ...

@SCMPNews shared
On Oct 5, 2022
2/5: Hong Kong to hand out 500,000 plane tickets next year in global travel promotion https://t.co/LG1qVJ1GSO
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Hong Kong to give away 500,000 airline tickets next year as part of global campaign to revive tourism

Hong Kong to give away 500,000 airline tickets next year as part of global campaign to revive tourism

Head of Tourism Board says plan is part of global promotion next year once Hong Kong removes all epidemic curbs for arrivals.

@SCMPNews shared
On Oct 6, 2022
Post logo used in fake report about Elon Musk’s ‘investment scheme’ for Hongkongers https://t.co/llamd9r6M0
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Post logo, design and colours used in fake news report claiming Elon Musk set up ‘investment scheme’ for Hongkongers

Post logo, design and colours used in fake news report claiming Elon Musk set up ‘investment scheme’ for Hongkongers

Former chief executive Leung Chun-ying, who appears in photo attached to report, denies involvement.

@SCMPNews shared
On Oct 4, 2022
Can ‘peanut’ e-coupon lottery save Shanghai’s Covid-hit retail economy? https://t.co/5jsKnrBsGD
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Shanghai, China’s primary commercial and

Shanghai, China’s primary commercial and

Can 1 billion yuan (US$140.5 million) of e-coupons save Shanghai’s battered retail industry? It’s peanuts, but a good start nonetheless, analysts say.

@CNETNews shared
On Oct 1, 2022
TikTok to Launch Live Shopping Service in US, Report Says https://t.co/NRFnjPPY5c
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TikTok to Launch Live Shopping Service in US, Report Says

TikTok to Launch Live Shopping Service in US, Report Says

Buy some jean shorts in between videos of TikTok dances.

@JingDaily shared
On Oct 2, 2022
China’s Favorite Moments From Paris Fashion Week https://t.co/DiADu6DPXo #Blackpink, #DIDU, #dior, #parisfashionweek, #SaintLaurent, #SherryHuang https://t.co/9otxLyeP7Y
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China’s Favorite Moments From Paris Fashion Week

China’s Favorite Moments From Paris Fashion Week

From dystopian outfits that protest China's lockdowns to the attendance of Blackpink member Rosé, here are some of the highlights of Paris Fashion Week.

@adage shared
On Oct 4, 2022
"Launch day was a huge event, with lines around the block, appearances by pro skaters, and specially limited versions of the shoe with our main Panda logo embedded into the fabric of the sneaker itself." https://t.co/aiOFklMXIE
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How a small agency launched a follow-up to Nike and Jeff Staple's riot-inspiring shoe

How a small agency launched a follow-up to Nike and Jeff Staple's riot-inspiring shoe

Our Hispanic Heritage Month Creative Excellence Series highlights a project from Bakery founder Micky Ogando.