Essentials Mediapost

Marketing & Advertising in China

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 03.11.2022.

#JingDaily
#brandaccelerator
#ScarlettYang
#keithwong
#oliviaplotnick
#kolcollaborations
#brandcollaboration
#webinar
#China
#NaturaBissé

@JingDaily shared
On Oct 28, 2022
Key Takeaways From The Webinar ‘Big In China: Brand Collaboration’ https://t.co/3HHztpRIOs #JingDaily #brandcollaboration, #GenZers, #keithwong, #kolcollaborations, #oliviaplotnick, #ScarlettYang, #webinar https://t.co/J9fFnr9qpQ
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Key Takeaways From The Webinar ‘Big In China: Brand Collaboration’

Key Takeaways From The Webinar ‘Big In China: Brand Collaboration’

Jing Daily recently hosted a discussion on cross-branded releases with Olivia Plotnick of Wai Social, APPortfolio’s Keith Wong, and artist Scarlett Yang.

@mobileworldlive shared
On Oct 31, 2022
#China smartphone woes continued during Q3, figures from @CounterPointTR @idcchina showed https://t.co/VbBOXVPvHD
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China smartphone woes continue

China smartphone woes continue

Counterpoint Research stated Chinese smartphone sales continued to fall during Q3, with demand was not likely to improve until late 2023.

@caixin shared
On Oct 31, 2022
Chinese regulators banned stars from pitching cigarettes, tutoring services, health-care products and health foods following a series of scandals and abuses. https://t.co/M8tF7vKglK
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China Cracks Down on Rampant Celebrity Endorsements

China Cracks Down on Rampant Celebrity Endorsements

China Cracks Down on Rampant Celebrity Endorsements - Regulators bar stars from pitching cigarettes, tutoring services, health-care products and health foods following a series of scandals ...

@caixin shared
On Nov 1, 2022
Top global battery maker Contemporary Amperex Technology Co. Ltd. agreed to take a 25% stake in cobalt producer CMOC Group for $3.7 billion. https://t.co/PCFd9x2500
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CATL Unit to Take 25% Stake in China Cobalt Giant

CATL Unit to Take 25% Stake in China Cobalt Giant

CATL Unit to Take 25% Stake in China Cobalt Giant - Investment of $3.7 billion by China’s dominant EV battery producer is part of an industrywide rush to lock in material supplies

@JingDaily shared
On Oct 30, 2022
Meet Ushopal: The Accelerator Bringing Niche Beauty Brands To China https://t.co/zK4IY1ql7K #ArgentumApothecary, #BonnieandClyde, #brandaccelerator, #douyin, #JulietteHasAGun, #microinfluencers, #NaturaBissé, #nichebrand, #Ushopal #JingDaily
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Meet Ushopal: The Accelerator Bringing Niche Beauty Brands To China

Meet Ushopal: The Accelerator Bringing Niche Beauty Brands To China

Can small beauty labels stand out against giants like L’Oréal in China? Here’s how one brand accelerator is putting them on the map.

@SCMPNews shared
On Nov 2, 2022
China wants sixfold growth in VR industry in five years as Beijing eyes big role in metaverse https://t.co/LMrypum9rb
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China wants sixfold growth in VR industry in five years as Beijing eyes big role in metaverse

China wants sixfold growth in VR industry in five years as Beijing eyes big role in metaverse

The Ministry of Industry and Information Technology has published a new plan to significantly expand China’s VR industry output and device sales by 2026.

@JingDaily shared
On Oct 29, 2022
Will Fragrance Label Rituals’ Bet On Wellness Pay Off In China? https://t.co/HGhm5Srsdx #chinesefragrancemarket, #rituals, #TheSocialEdition, #wellness
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Will Fragrance Label Rituals’ Bet On Wellness Pay Off In China?

Will Fragrance Label Rituals’ Bet On Wellness Pay Off In China?

Dutch fragrance label Rituals collaborated with China National Geographic magazine to launch a campaign tapping the booming wellness trend in China.

@JingDaily shared
On Nov 2, 2022
Adidas Taps Su Yiming And DHL’s Back In Fashion: China Collabs Of The Week https://t.co/LiwTwVTwUv' @adidas @asics, #Aykes, #JingDaily #CollabsandDrops, #DHL, #peacebird, #SuYiming
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Adidas Taps Su Yiming And DHL’s Back In Fashion: China Collabs Of The Week

Adidas Taps Su Yiming And DHL’s Back In Fashion: China Collabs Of The Week

How to tap Chinese Gen Z? Check out this week’s column for ideas. From music artist fanbases to media publications, labels have all interests covered.