Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 03.03.2022.

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Marketing & Advertising In China

@adage shared
On Feb 25, 2022
LeBron James’ son is showing the marketing instincts of his dad at an early age. The high school hooper signed a deal that will result in his own collection with underwear brand PSD and he will work with the brand’s design team on apparel sold this spring. https://t.co/I3nPK818Fv
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LeBron James’ son Bronny has an underwear deal—and other marketing winners (and losers) of the week

LeBron James’ son Bronny has an underwear deal—and other marketing winners (and losers) of the week

Lawsuit targets L’Oreal for Paris claims and Plant Fitness surges with Gen Z—plus why Kind is suspending some website sales for a couple of days.

@caixin shared
On Mar 1, 2022
Chinese search engine giant Baidu’s sales beat estimate for the December quarter after its cloud arm offset the effects of China’s economic slowdown. https://t.co/Rs7zAqMHgb
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Baidu’s Sales Beat Estimates After Cloud Arm Offsets China Slowdown

Baidu’s Sales Beat Estimates After Cloud Arm Offsets China Slowdown

Baidu’s Sales Beat Estimates After Cloud Arm Offsets China Slowdown - Search engine giant reports progress in transition to becoming a hard-tech supplier of self-driving vehicles and ...

@SCMPNews shared
On Feb 25, 2022
Chinese tech firms including Xiaomi, Oppo fear Ukraine operations could become casualty of Russian invasion https://t.co/ESKyaAxfB7
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, where the gadget maker’s head of international marketing Zang Zhiyuan said there “would have” been a phone launch in Ukraine.

, where the gadget maker’s head of international marketing Zang Zhiyuan said there “would have” been a phone launch in Ukraine.

Chinese brands are being forced to rethink planned product launches and promotions in Ukraine, and could be caught in sanctions on Russia.

@JingDaily shared
On Feb 25, 2022
Featuring the topic "All eyes on China," the Luxury Symposium 2022 saw a diverse range of keynote talks, fireside chats, and panel discussions tackle the most pressing questions facing luxury brands in China. #farfetch #fchk #luxurysymposium https://t.co/Eihpha8bYr
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All Eyes on China: Key Takeaways From the 2022 Luxury Symposium

All Eyes on China: Key Takeaways From the 2022 Luxury Symposium

As a media partner of this year’s sixth annual Luxury Symposium, Jing Daily highlights key takeaways from this virtual conference.

@SCMPNews shared
On Mar 2, 2022
China’s manufacturers feel the pain of Ukraine crisis as customers have ‘no desire to pay’ https://t.co/6TbSbacNI7
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Commerce Minister Wang Wentao said on Tuesday that China was hoping to

Commerce Minister Wang Wentao said on Tuesday that China was hoping to

China is the largest trading partner of both Russia and Ukraine, but sanctions from the US and its European allies have started to be felt by customers in both countries.

@SCMPNews shared
On Feb 27, 2022
China’s ‘common prosperity’ push, consumer nationalism stir new challenges for global brands https://t.co/FeR0eqpexA
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’’ push – which aims to reduce China’s yawning wealth gap – is being closely watched by foreign companies and retailers.

’’ push – which aims to reduce China’s yawning wealth gap – is being closely watched by foreign companies and retailers.

The campaign to reduce China’s wealth gap presents new marketing challenges for global brands, though most are focused on the benefits of an enlarged middle class.

@SCMPNews shared
On Feb 26, 2022
Can TikTok become the next big cross-border e-commerce platform for Chinese merchants? https://t.co/sVxQcZADzD
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platform in Europe.

platform in Europe.

The short video app’s rise in cross-border e-commerce comes as the ‘made in China, sold on Amazon’ community scrambles to find a new platform to engage overseas consumers.

@SCMPNews shared
On Feb 27, 2022
Hong Kong government to deploy over 100,000 tracking wristbands to monitor coronavirus patients undergoing home isolation https://t.co/hNx8XjJRrz
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Technology minister Alfred Sit says more electronic wristbands to be procured as city continues to battle rising case numbers

Technology minister Alfred Sit says more electronic wristbands to be procured as city continues to battle rising case numbers

Technology minister Alfred Sit says more electronic wristbands to be procured as city continues to battle rising case numbers.