Essentials Mediapost

Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 03.02.2022.

#ChinainWorldPress
#luxuryretail
#plaza66
#shoppingmalls
#FMCG
#MainlandChina

Marketing & Advertising In China

@caixin shared
On Jan 28, 2022
Caterpillar said China’s demand for heavy construction equipment may fall 10% to 50% this year amid distress in the real estate market. https://t.co/SXer99gpQZ
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Caterpillar Says China Demand to Drop on Construction Slowdown

Caterpillar Says China Demand to Drop on Construction Slowdown

Caterpillar Says China Demand to Drop on Construction Slowdown - China’s purchases of heavy construction equipment may fall 10% to 50% even as machinery needs rise elsewhere, chief ...

@SCMPNews shared
On Jan 29, 2022
China’s short video war: WeChat invests in Channels to take on Douyin and Kuaishou in battle for eyeballs and advertising spend https://t.co/9eqtlWaU9V
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Channels opens up new opportunities for Tencent, as the platform can tap more advertising and live-streaming e-commerce revenue streams

Channels opens up new opportunities for Tencent, as the platform can tap more advertising and live-streaming e-commerce revenue streams

Channels opens up new opportunities for Tencent, as the platform can tap more advertising and live-streaming e-commerce revenue streams.

@XHNews shared
On Jan 30, 2022
"Many in Beijing have long enjoyed winter ice skating on canals and lakes. But now, young Chinese are expanding their aspirations from basketball, football and gymnastics to sports such as hockey and skiing." Click for the AP report: https://t.co/rVAIRtslW8 #ChinainWorldPress https://t.co/pk44AeFTW7
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China skis: Olympics brings on boom in winter sports

China skis: Olympics brings on boom in winter sports

BEIJING (AP) — Holding his skis beside a bunny slope, Li Wei enthuses over his winter job as a farmer-turned-ski coach on the northwestern outskirts of Beijing. The tall, tanned 36-year-old ...

@JingDaily shared
On Feb 2, 2022
While it feels as if online shopping platforms are replacing them, shopping malls still play a crucial part in the luxury industry. Here are 4 trends that's shaping the future of shopping malls in china. #shoppingmalls #luxuryretail #plaza66 https://t.co/7XTkkVzfPY
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4 Trends Shaping the Future of Shopping Malls in China

4 Trends Shaping the Future of Shopping Malls in China

While it feels as if online shopping platforms are replacing them, shopping malls still play a crucial part in the luxury industry.

@JingDaily shared
On Feb 1, 2022
Unable to relate to traditional high-end fashion, Ning Yuan founded her label, NING, to bring a Chinese voice to the luxury streetwear market. Jing Daily chats to the Ning about her why the middle of a pandemic was the “perfect time” to start a brand. https://t.co/jrSlkzyxP7
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Luxury Streetwear Brand Ning Dynasty Brings China Chic to Streetwear

Luxury Streetwear Brand Ning Dynasty Brings China Chic to Streetwear

Unable to relate to traditional high-end fashion, Ning Yuan founded her label, NING, in 2021 to bring a Chinese voice to the luxury streetwear market.

@Kantar shared
On Feb 2, 2022
Sales value for #FMCG in #MainlandChina rose by 2.1% year on year in the 12 weeks to 3 December 2021. Small supermarkets were key to this, experiencing a positive year-on-year growth of 8.1%. For more info on the state of FMCG in Mainland China: https://t.co/cIqkg2QdQt https://t.co/LU9PqdHyw8
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Small supermarkets key to 2.1% rise in Mainland China FMCG sales

Small supermarkets key to 2.1% rise in Mainland China FMCG sales

The best performing regions were the South and East China, both of which saw sales increase by more than 3.4% year on year.

@SCMPNews shared
On Jan 31, 2022
Winter Olympics: how China is trying to make winter sports less elitist ahead of Beijing Games https://t.co/4mYsigqQWL
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But ‘bigger agenda’ could be to create pool of talent to win medals for China according to sports business expert

But ‘bigger agenda’ could be to create pool of talent to win medals for China according to sports business expert

Do Olympics mark opportunity to develop winter sports across society, or does Beijing have a ‘bigger agenda’ to create a pool of talent to win medals?

@SCMPNews shared
On Jan 28, 2022
Hotpot: born in Mongolia, loved across China – which is your favourite? https://t.co/TMHfxo5J3B
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Hotpot is popular across China, and each region has its own version, from Sichuan’s numbing and spicy style to Hainan’s coconut flavours

Hotpot is popular across China, and each region has its own version, from Sichuan’s numbing and spicy style to Hainan’s coconut flavours

Across China, from Beijing to Sichuan, Yunnan and Hainan, hotpot is loved by many. But can you eat the traditional shared dish safely in a pandemic?