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Marketing & Advertising in China

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 02.02.2023.

Marketing
United States
Europe
Chinese New Year
China
Competition

@martechismktg shared
On Jan 27, 2023
Why we care about compliance in marketing https://t.co/uiwIWiUasJ https://t.co/T5sznb5zke
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Why we care about compliance in marketing

Why we care about compliance in marketing

Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.

@JingDaily shared
On Jan 29, 2023
As meta-human Ayayi shows off her #Creed x #Robbi toy, the #fragrance brand’s CEO Sarah Rotheram discusses why they chose to launch worldwide instead of only in China. https://t.co/GcSQ4h0cgO
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Why Creed x Robbi Debunks The Need For China-Only Releases

Why Creed x Robbi Debunks The Need For China-Only Releases

As meta-human Ayayi shows off her Creed x Robbi toy, the fragrance brand’s CEO Sarah Rotheram discusses why they chose to launch worldwide instead of only in China.

@JingDaily shared
On Jan 31, 2023
For the Spring Festival, fierce competition saw beauty brand collabs go the extra mile ( — one even went to outer space). Jing Daily assesses the campaigns’ wins — and losses. https://t.co/3sZymlJs0F
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China Beauty Collaboration Trends During CNY. Which Brands Did It Best?

China Beauty Collaboration Trends During CNY. Which Brands Did It Best?

For the Spring Festival, fierce competition saw beauty brand collabs go the extra mile. Jing Daily assesses the campaigns’ wins — and losses.

@JingDaily shared
On Feb 1, 2023
This week, Heytea and Tesla join forces. And from Canada Goose puffer jackets to limited edition whisky bottles, is there anything local designer Angel Chen can’t do?  https://t.co/xl4kOlN8oc
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Tesla Taps HeyTea, K11 x Bunney, And Angel Chen’s Latest: China Collabs Of The Week

Tesla Taps HeyTea, K11 x Bunney, And Angel Chen’s Latest: China Collabs Of The Week

This week, Heytea and Tesla join forces. And from Canada Goose puffer jackets to limited edition whisky bottles, is there anything local designer Angel Chen can’t do?

@SCMPNews shared
On Feb 1, 2023
Man’s best friend: boy gives dog ‘lucky money’, pooch chases owner’s car to say bye https://t.co/rKGMrXY81A
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Man’s best friend in China: boy gives pet dog his Lunar New Year ‘lucky money’, pooch chases owner’s car to say goodbye and missing pet knocks on front door

Man’s best friend in China: boy gives pet dog his Lunar New Year ‘lucky money’, pooch chases owner’s car to say goodbye and missing pet knocks on front door

A 2-year-old boy gives his Lunar New Year money to the family pet, dog chases his owner’s car for 10 minutes to say farewell, and family gets new year surprise when missing pet knocks on ...

@ruima shared
On Jan 27, 2023
RT @juokaz: "Temu is coming to the US at a good time because Amazon has spent the last 5 years educating the US public about made-in-China products. People are used to a certain type of quality and design, and they're ok with buying lesser-known brands" says @ruima https://t.co/V5qsnnEPRw
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Pinduoduo's US storefront makes big splash

Pinduoduo's US storefront makes big splash

During the recently concluded holiday shopping season, the most downloaded shopping app in the United States was not Amazon, eBay or Etsy, but an online shopping platform launched about ...

@ReutersChina shared
On Feb 1, 2023
Exclusive: Tesla to raise Shanghai output after price cuts stoke demand -memo https://t.co/LJ9MaLNLm9
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Exclusive: Tesla to raise Shanghai output after price cuts stoke demand -memo

Exclusive: Tesla to raise Shanghai output after price cuts stoke demand -memo

Tesla plans to step up output at its Shanghai plant over the next two months to meet demand ignited by aggressive price cuts on its best-selling models, according to a planning memo seen by ...

@ReutersChina shared
On Jan 31, 2023
China's EV giant BYD in talks to acquire insurer Yi'an https://t.co/IIEL0KVWIT
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China's EV giant BYD in talks to acquire insurer Yi'an

China's EV giant BYD in talks to acquire insurer Yi'an

Chinese electric vehicle (EV) giant BYD said on Tuesday it is working on a potential acquisition of Yi'an P&C Insurance Co, an insurer that was seized by Chinese regulators two years ago as ...