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Marketing & Advertising in China News

Marketing & Advertising in China - Essentials is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.


Marketing, Mass media, Brand, Advertising, Graphic design, TelevisionWeek

@adage shared
On Dec 5, 2022
The world’s top advertisers rebounded from 2020 pandemic gloom to a 2021 recovery boom, but spending growth slowed this year—and 2023 could be rough. Ad Age World’s Largest Advertisers 2022 shows who’s up (and down): https://t.co/WNwRLnWFve
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Introducing Ad Age World’s Largest Advertisers 2022

Ad Age’s annual global report ranks the world's top advertisers—and shows how marketers are maneuvering with a downturn on the horizon.

@adage shared
On Dec 5, 2022
The world’s top advertisers rebounded from 2020 pandemic gloom to a 2021 recovery boom, but spending growth slowed this year—and 2023 could be rough. Ad Age World’s Largest Advertisers 2022 shows who’s up (and down): https://t.co/WNwRLnWFve
Open
Introducing Ad Age World’s Largest Advertisers 2022

Introducing Ad Age World’s Largest Advertisers 2022

Ad Age’s annual global report ranks the world's top advertisers—and shows how marketers are maneuvering with a downturn on the horizon.

TV advertising’s top 3 growth categories revealed: Datacenter Weekly

TV advertising’s top 3 growth categories revealed: Datacenter Weekly

Also: Your guide to Ad Age Leading National Advertisers 2022, macroeconomic news in a nutshell and more.

Dan Peres promoted to president of Ad Age

Dan Peres promoted to president of Ad Age

Dan Peres has been promoted to president of Ad Age, previously holding the title of associate publisher and editor-in-chief. He will retain the title of editor-in-chief. Peres joined the ...

Procter & Gamble throws support behind Trade Desk’s Unified ID

Procter & Gamble throws support behind Trade Desk’s Unified ID

The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies.

The HubSpot Blog’s 2022 Content & Media Strategy Report [Data]

The HubSpot Blog’s 2022 Content & Media Strategy Report [Data]

We surveyed 600+ content planners and strategists to learn about their top priorities. how they pivoted during COVID-19, and what they'll focus on next.

Marcom Weekly: 20 Latino Leaders in Marketing & Media

Marcom Weekly: 20 Latino Leaders in Marketing & Media

Marcom Weekly The inaugural list of influential leaders in marketing, advertising, public relations and media --National Hispanic Heritage Month, September 15 to October 15

Black owned media upfront 2022

Black owned media upfront 2022

Summary The Black-Owned Media Upfront 2022 will define “Black-owned media,” how advertisers and their agencies should allocate a minimum of 8% of their annual media budgets to this group ...

An Interview with Jason Falls

An Interview with Jason Falls

Jason Falls - Digital Strategist at Cornett

Food & Beverage Public Relations - Our Annual Review

Food & Beverage Public Relations - Our Annual Review

Food public relations news, includes rankings of food & beverage PR firms, examination of social media PR for the food industry.

GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending

GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending

GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like they prefer to ...