Employer Value Proposition (EVP)

Our Future of Work glossary term this week is: Employer Value Proposition (EVP) - a concept that has become even more integral to doing successful business since the pandemic struck. EVP is described as “the core of your employer brand that defines its positioning and strategic direction. An effective Employer Value Proposition should reflect the external demands, your competition, the internal reality and the strategic context of your company. Besides, you also must include the values and principles represented by your company.”

Glossary Source.

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