Discover what the most trusted industry experts are reading

Essentials Newsletters use AI to identify the most influential thinkers– not the loudest, so you can cut through the noise.

You’ll want to read this. 750,000 business leaders already do.

Discover the Essentials Newsletters

Luxury

Entertainment

Startups

Metaverse

Artificial Intelligence

Cybersecurity

50 years from now

Biotech

Future of Work

Sustainability

Future of Money

Emerging Tech

Stage 1

So how do we produce Essentials Newsletters using AI?

There is great content out there, but finding it is an ever greater challenge. Fake news, conspiracy theories and info bubbles mean that getting the information and news you need takes up valuable time we know you would prefer to use on better things. So we’ve done the hard stuff for you.

Stage 2

Never again miss anything, or anyone, that matters.

Essentials AI algorithms highlight only trusted content from a diverse set of vetted industry experts. We like to think about what we do as orchestrating great (and often hidden) content from social media. No bias, blah blah or BS. In fact, we value transparency and accreditation so highly, you will always see the original post from the author.

Stage 3

How we get to the experts behind the experts.

Our AI tool has had plenty of time to learn what makes a great thought leader. By monitoring social media 24/7 it automatically highlights the most trusted industry experts, not the loudest. It also focuses on finding where the thought leaders get their news from, what they read, share, and who they are connected to. The best of this expanded network are then included in our set of experts.

Stage 4

Voila, your Essentials Newsletter is ready for reading.

Now that we have compiled the very best experts to follow, we filter all their content. Only the top scoring articles by relevance make it into the final newsletter. So, all content you read has been filtered through a diverse and relevant set of trusted experts before we send it out. This means you will never see the experts’ holiday pics in our newsletter.

What makes Essentials Essential?

We are on a Mission

Our mission has always been to give readers the confidence that they will never again, miss anything, or anyone, that matters.

Founded by a team of sociologists passionate about the future of media, and supported by leading European investors like the Hoffmann family, Faveeo has developed a social media discovery AI that focuses on detecting Trust Patterns on social media, in order to identify & highlight trusted sources and news, out of the social media chaos.

Our tech has been developed and stress-tested by the most demanding companies and organisations like P&G, EY, Cisco & the ICRC who relied on our AI system to discover and publish great content from the most trusted sources in a fully automated way.

The Values that Guide our Business

Continuous Improvement

Social media is often focused more on popularity than originality endangering real, quality content. The pace of advances on the platforms mean Essentials is never done. There is always something to improve but we do not let perfect get in the way of progress.

A Community of Trust

So how do we make sure the content you read is trustworthy? At Essentials, we use trust-based AI to identify the real thought leaders in their field and share their essential reading. No editing, no framing, no cherry picking. The original thinking straight up.

Diversity in All Things

The volume of data inputted from millions of sources continues to grow exponentially, making our mission of truth and trust in news even more critical. We fight to ensure that a diverse set of voices are heard and read, encouraging this mindset inside our company and with our partners.