AI Essentials

Marketing

In marketing, artificial intelligence is the most promising solution to automate and scale content creation, take sales forecasting to the next level, gain a deeper understanding of customers, optimize campaigns and create highly personalized consumer experiences that cost significantly less. AI marketing strategies are poised to overtake the industry.

Top news of the week: 30.03.2021.

#AI
#ArtificialIntelligence
#Finserv
#Banking
#deeplearning
#CX
#CustomerExperience
#AINews
#algorithms
#blackbox

Marketing

@techreview shared
On Mar 26, 2021
Here's how one AI pioneer thinks companies can use machine learning to transform their operations and solve critical problems. https://t.co/zNWJUku9LS
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Andrew Ng: Forget about building an AI-first business. Start with a mission.

Andrew Ng: Forget about building an AI-first business. Start with a mission.

AI pioneer Andrew Ng reflects on how companies can use machine learning to transform their operations and solve critical problems.

@DalithSteiger shared
On Mar 26, 2021
#SwissCognitive #AINews #AI@SwissCognitive #ArtificialIntelligence is the go-to business companion for automating your #CX 🛒🏬🚀. Learn in this article how #AI is Improving #CustomerExperience. by @MikkelVes https://t.co/nASKteStJU
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Key Areas Where AI is Improving Customer Experience

Key Areas Where AI is Improving Customer Experience

Artificial Intelligence is the go-to business companion for automating your CX. Learn in this article how AI is Improving Customer Experience.

@knowingwhen shared
On Mar 30, 2021
AI in Email Marketing: Send Time Optimization (Is it right for you?) https://t.co/ANAGOE5XoA
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AI in Email Marketing: Send Time Optimization

AI in Email Marketing: Send Time Optimization

Here's what to know if your business has been looking for ways to start using artificial intelligence (AI) in email marketing.

@nigewillson shared
On Mar 26, 2021
When Artificial Intelligence flags the ruler, not the tumor — and other arguments for abolishing the black box https://t.co/KxNzTI1IFz #ai #artificialintelligence #machinelearning #deeplearning #blackbox #algorithms https://t.co/3L7l9mDQt5
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When AI flags the ruler, not the tumor — and other arguments for abolishing the black box (VB Live)

When AI flags the ruler, not the tumor — and other arguments for abolishing the black box (VB Live)

One of the big issues that exists within AI generally, but is particularly acute in health care settings, is the issue of transparency.

@RAlexJimenez shared
On Mar 29, 2021
2021 Google Search Trends in #Banking, Digital, #Payments & #Fintech https://t.co/MgeDZX9pBh #Finserv #DigitalBanking #Paytech #DigitalMarketing
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2021 Google Search Trends in Banking, Digital, Payments & Fintech

2021 Google Search Trends in Banking, Digital, Payments & Fintech

A look in 25 charts at the major search trends impacting banking — what consumers & financial services execs are looking for most, and when.

@RAlexJimenez shared
On Mar 25, 2021
As fintech grows in Delaware, so does its potential https://t.co/3XDQ21d08K #Finserv #Banking
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As fintech grows in Delaware, so does its potential

As fintech grows in Delaware, so does its potential

Financial services companies in Wilmington, Delaware, are increasingly in search of fintech technologists to help modernize their systems.

@chiefmartec shared
On Mar 24, 2021
Why scaling companies need to rethink their tech stacks https://t.co/90k4GwzlCJ via @thedrum
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Why scaling companies need to rethink their tech stacks

Why scaling companies need to rethink their tech stacks

Re-evaluation is the watchword as enterprises digest the learnings of a tumultuous 2020. With a renewed focus on the digital customer experience, many are finding their tech stacks too ...

@Econsultancy shared
On Mar 25, 2021
HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping #FoM21 https://t.co/3CY6m7X5kT
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HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping

HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping

Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC, shares her views on data-driven transformation, taking in AI, data stewards, democratisation and lineage mapping.