Artificial Intelligence

AI in Marketing News

Using artificial intelligence (AI) in digital marketing is the most promising solution to automate & scale content creation, improve sales forecasting, gain a deeper understanding of customers, optimize campaigns & create more affordable, highly personalized consumer experiences. AI marketing strategies are poised to overtake the industry.

Top news of the week: 16.02.2022.

#Banking
#FinTech
#FinServ
#AI
#DigitalBanking
#value
#R
#pilot
#BusinessModels
#proofofconcept

Marketing

@chiefmartec shared
On Feb 11, 2022
Deepdub raises $20M for AI-powered dubbing that uses actors' original voices https://t.co/SGXyraNDt2 by @sarahintampa @techcrunch #martech The world of content creation is getting wild.
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Deepdub raises $20M for AI-powered dubbing that uses actors’ original voices

Deepdub raises $20M for AI-powered dubbing that uses actors’ original voices

Netflix’s Korean drama “Squid Game” was one of the most-watched dubbed series of all time, proving the massive potential for foreign-language programming to become a hit in overseas ...

@RAlexJimenez shared
On Feb 11, 2022
Protect the Value of Trade Secrets Specific to #AI/#ML Platforms #DigitalTransformation #Legal https://t.co/NQRGqDKDPl
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Benefits of and Best Practices for Protecting Artificial Intelligence and Machine Learning Inventions as Trade Secrets

Benefits of and Best Practices for Protecting Artificial Intelligence and Machine Learning Inventions as Trade Secrets

We previously discussed which portions of an artificial intelligence/machine-learning (“AI/ML”) platform can be patented. Under what circumstances, ...

@MktgAi shared
On Feb 15, 2022
🔥 @Go_AiAd's Ad Platform uses proprietary machine learning, trained vectors, statistical modeling, and rule-based solutions for structured data, and natural language processing for unstructured data. Agencies and brand marketers...pay attention to this!https://t.co/LBkWInOaaj
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Predict and Scale Advertising Performance with AI from AiAdvertising

Predict and Scale Advertising Performance with AI from AiAdvertising

AiAdvertising is an AI-powered platform that takes the guesswork out of running ad campaigns. We interviewed the company to learn how.

@iab shared
On Feb 9, 2022
RT @iCompliTech: The @iab State of Data 2022 report shows many organizations are less prepared for the loss of 3rd-party cookies than believed, and there is much work to be done mitigate the risks to revenue, brand visibility, and customer relationship management. https://t.co/Whw81zU71J
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IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'

IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'

Since third-party cookies and identifiers power addressability and programmatic RTB, up to $10 billion of sell-side annual revenue is in jeopardy, an IAB report released Tuesday finds.

@DalithSteiger shared
On Feb 12, 2022
A bag of chips and #ArtificialIntelligence 🤔 What do they have in common? Find out 👇🏻 Thank you for the great article @craiganssle 👐 #MachineLearning #BusinessModels #AI #AINews #value #casestudies #pilot #proofofconcept #R&D 🧷https://t.co/KxnGBdhdLz
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Party Size Bag of AI

Party Size Bag of AI

If you're thinking about automation, complex problem solving via AI technology look for a company that has real proof of what they have built

@RAlexJimenez shared
On Feb 11, 2022
🏦 @WellsFargo Exec Outlines Key Themes in #Banking in 2022 #DigitalBanking #FinTech #FinServ https://t.co/N4hGtABx6p
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3 key ways banks will collaborate and digitize in 2022

3 key ways banks will collaborate and digitize in 2022

Ather Williams III, an exec at Wells Fargo overseeing digital strategy and innovation, outlines opportunities and risks for bank-fintech partnerships.

@RAlexJimenez shared
On Feb 13, 2022
This new rewards card is trying to make ‘green spending’ a thing #Paytech #Payments #FinTech #FinServ #Banking #ESG https://t.co/UXKLIN8iMd @SpirosMargaris @enricomolinari @BetaMoroney @pdpsingha @albertogaruccio @Xbond49 @efipm
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Visa’s new rewards card is trying to make ‘green spending’ a thing

Visa’s new rewards card is trying to make ‘green spending’ a thing

The best thing we can do for the environment to buy less. The next best thing, according to Visa’s FutureCard founder, is to spend our money on sustainable brands.

@nigewillson shared
On Feb 14, 2022
RT @bimedotcom: 👉What the #Metaverse means for you and your customers https://t.co/PLF4DgJBZf by @pgreenbe @aarronspinley via @ZDNet cc @sallyeaves @nigewillson @rwang0 @andi_staub @mvollmer1 @SusanHayes_ @tlloydjones @danfiehn @RagusoSergio @Corix_JC @stratorob @Dahl_Consult @gerald_bader https://t.co/Uq4K6WNYIc
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What the metaverse means for you and your customers

What the metaverse means for you and your customers

Aarron Spinley delivers an innovative take on the impact of the metaverse on companies and their customers in both the B2C and B2B worlds.