Artificial Intelligence

AI in Marketing

Using artificial intelligence (AI) in digital marketing is the most promising solution to automate & scale content creation, improve sales forecasting, gain a deeper understanding of customers, optimize campaigns & create more affordable, highly personalized consumer experiences. AI marketing strategies are poised to overtake the industry.

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Top news of the week: 10.02.2023.

The First Marketing AI Job Listing

The First Marketing AI Job Listing

We spotted the first marketing AI job listing in the wild (at least that we’ve seen) and it’s a good indicator of where the industry is going.

Insurance IT leaders herald new era for digital customer experience

Insurance IT leaders herald new era for digital customer experience

With operating models upended by COVID-19 shutdowns, insurance CIOs pivoted to digital services for agents and policyholders and haven’t looked back since, making digital CX priority No. 1.

[The Marketing AI Show Episode 33]: The Responsible AI Manifesto, the Meta AI Tool That Might Be Your New AI Assistant, and the First Marketing AI Job Listing

[The Marketing AI Show Episode 33]: The Responsible AI Manifesto, the Meta AI Tool That Might Be Your New AI Assistant, and the First Marketing AI Job Listing

Paul and Mike discuss the Marketing AI Institute’s new Responsible AI Manifesto for Marketing and Business, what Meta’s CICERO means, and a job posting for marketing AI.

AI Battle Royale Erupts With Google Bard Versus Microsoft OpenAI ChatGPT, Stoking AI Ethics And AI Law Concerns

AI Battle Royale Erupts With Google Bard Versus Microsoft OpenAI ChatGPT, Stoking AI Ethics And AI Law Concerns

Google has announced they will be releasing a generative AI app called Bard, based on their Lambda AI app. Microsoft is going to incorporate OpenAI ChatGPT into Bing. The AI wars are ...

Unlocking the Power of Causal AI: A Journey to a World Transformed

Unlocking the Power of Causal AI: A Journey to a World Transformed

Say goodbye to unintended consequences and biased AI systems. CausalAI focuses on establishing cause-and-effect relationships.

Here’s 3 ways marketers can use generative AI while preserving brand integrity

Here’s 3 ways marketers can use generative AI while preserving brand integrity

AI is starting to transform the marketing industry. Acceleration Community of Companies’ chief client officer Monica Chun offers three tips for how brands can leverage this emergent ...

How to use AI and machine learning to personalize and optimize campaigns

How to use AI and machine learning to personalize and optimize campaigns

Marketers can leverage this technology, but first they need to centralize their data.

ChatGPT, CICERO, and Why You’re Missing the Bigger AI Picture

ChatGPT, CICERO, and Why You’re Missing the Bigger AI Picture

With all the buzz about ChatGPT, it’s easy to miss that Meta released AI that has big implications for businesses.

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weekly 10.02.2023
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