Artificial Intelligence

AI in Marketing

Using artificial intelligence (AI) in digital marketing is the most promising solution to automate & scale content creation, improve sales forecasting, gain a deeper understanding of customers, optimize campaigns & create more affordable, highly personalized consumer experiences. AI marketing strategies are poised to overtake the industry.

Top news of the week: 03.02.2023.

You can't automate everything: this year, let's focus on the fundamentals of SEO

You can't automate everything: this year, let's focus on the fundamentals of SEO

Maria Camanes of digital agency Builtvisible tells marketers: don't get sidetracked by new technologies; traditional SEO is built on trustworthy, humanized content.

Cause and Effect: The Rise of Causal AI and Its World-Changing Impact

Cause and Effect: The Rise of Causal AI and Its World-Changing Impact

Causal AI is the future of decision-making, combining AI and causal reasoning to create a more transparent and safer approach to artificial intelligence.

One Negative Chatbot Experience Drives Away 30% Of Customers

One Negative Chatbot Experience Drives Away 30% Of Customers

Nearly 40% of consumer experiences with chatbots are negative.

The f(x) = e^x | Cause, Effect and AI

The f(x) = e^x | Cause, Effect and AI

This week's f(x)=e^x newsletter discusses cause and effect and the rise of causal AI, psychological AI, listen to earn and a sustainable future.

How Strategic is Your Content Marketing? Can ChatGPT Help?

How Strategic is Your Content Marketing? Can ChatGPT Help?

Podcast Episode 32 Learn a six-question Self-Assessment of the Depth of Strategy in Your Content Marketing or PR campaign. Learn Prompts that use ChatGPT to help build Strategic Thought ...

Four big digital trends set to impact pharma marketers in 2023

Four big digital trends set to impact pharma marketers in 2023

What digital and marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon for marketers in the industry.

When I asked ChatGPT to write an article about ChatGPT

When I asked ChatGPT to write an article about ChatGPT

ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.