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Using artificial intelligence (AI) in digital marketing is the most promising solution to automate & scale content creation, improve sales forecasting, gain a deeper understanding of customers, optimize campaigns & create more affordable, highly personalized consumer experiences. AI marketing strategies are poised to overtake the industry.


#algorithms #responsibleAI #AI
Levi Strauss, Jeans, Claude Lévi-Strauss, Denim, Artificial intelligence, Machine learning

@MktgAi shared
On Jul 7, 2022
👖@LEVIS #AI Chief Global Strategy and AI Officer @KatiaWalsh On Lifting Up Women And Fighting Algorithmic Bias #responsibleAI #AI #algorithms via @AdExchanger https://t.co/vIg4bvlk30
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Levi’s AI Chief Katia Walsh On Lifting Up Women And Fighting Algorithmic Bias

Katia Walsh, SVP and chief strategy & AI officer at Levi Strauss on using artifical intelligence and machine learning to build the brand and lift people up.

@MktgAi shared
On Jul 7, 2022
👖@LEVIS #AI Chief Global Strategy and AI Officer @KatiaWalsh On Lifting Up Women And Fighting Algorithmic Bias #responsibleAI #AI #algorithms via @AdExchanger https://t.co/vIg4bvlk30
Open
Levi’s AI Chief Katia Walsh On Lifting Up Women And Fighting Algorithmic Bias

Levi’s AI Chief Katia Walsh On Lifting Up Women And Fighting Algorithmic Bias

Katia Walsh, SVP and chief strategy & AI officer at Levi Strauss on using artifical intelligence and machine learning to build the brand and lift people up.

How A 170-Year-Old Company Became A 21st Century Global Data And AI Leader: The Levi Strauss & Co. Story

How A 170-Year-Old Company Became A 21st Century Global Data And AI Leader: The Levi Strauss & Co. Story

Levi Strauss & Co. is setting a standard for firms that aspire to become data-driven digital and AI leaders.

Levi’s AI Chief Says Algorithms Have Helped Boost Revenue

Levi’s AI Chief Says Algorithms Have Helped Boost Revenue

The use of AI has helped the apparel company make better decisions in areas such as pricing and shipping, Chief Strategy and AI Officer Katia Walsh says.

How Levi’s is using AI to change its jeans business

How Levi’s is using AI to change its jeans business

Jenny Darmody spoke to the chief strategy and artificial intelligence officer at jeans company Levi’s to find out how it uses AI.

Levi’s, Whose Jeans Are a Rugged Symbol of Americana, Prepares to Go Public

Levi’s, Whose Jeans Are a Rugged Symbol of Americana, Prepares to Go Public

The maker of denim and Dockers will start trading this week, a milestone for a 165-year-old company that has experienced a resurgence in the past decade.

Levi’s wants you to stop buying so many jeans

Levi’s wants you to stop buying so many jeans

A new Levi’s ad takes aim at overconsumption in the fashion industry. But can the brand sell less and still be profitable?

Exclusive: Levi’s to Launch Visual Search, Deploy Computer Vision

Exclusive: Levi’s to Launch Visual Search, Deploy Computer Vision

Levi’s AI drive this year will culminate in new updates that bring computer vision and visual search technology to the denim brand for the first time. An executive inside the company ...

Built to Last: How Levi Strauss, the world’s most iconic denim brand, manages to stay relevant and capture new markets

Built to Last: How Levi Strauss, the world’s most iconic denim brand, manages to stay relevant and capture new markets

COVID-19 devastated the world’s retail landscape, but that didn’t stop Levi Strauss. A combination of swift fixes, strategic innovation and clever thinking steered the company through the ...

Levi Strauss & Co. Accelerates Sustainable Growth

Levi Strauss & Co. Accelerates Sustainable Growth

Levi Strauss & Co. will be launching new stores and rolling out existing store refreshes and new in-store services throughout the region. Levi Strauss & Co. will refurbish a number of ...

Where Did the Idea to Customize Your Jeans Come From?

Where Did the Idea to Customize Your Jeans Come From?

Tracey Panek, Levi Strauss & Co.’s resident historian, tells us all about the history of customizing denim.

A second coronavirus wave is coming — of 'employee duress': Hilton's top HR executive

A second coronavirus wave is coming — of 'employee duress': Hilton's top HR executive

Work from home worked for a while, but top executives at iconic U.S. companies like Hilton and Levi Strauss say the dangers of increased employee stress are rising.

Levi Strauss & Co. Announces More Than $300,000 in Humanitarian Aid for Refugees in Eastern Europe and a Temporary Suspension of Commercial Operations in Russia

Levi Strauss & Co. Announces More Than $300,000 in Humanitarian Aid for Refugees in Eastern Europe and a Temporary Suspension of Commercial Operations in Russia

LS & Co. Announces More Than $300,000 in Humanitarian Aid for Refugees in Eastern Europe and a Temporary Suspension of Commercial Operations in Russia

How the denim industry is cleaning up its act

How the denim industry is cleaning up its act

The process of producing jeans is notoriously wasteful, but a handful of brands are starting to put the environment first