These days, our preferences and purchasing choices are being used (for or against us-- the verdict is still out) to market certain products or services. While some find these tactics beneficial in order to discover new products they’re likely to love, others are worried our choices are being used against us. Do we want that sparkly new watch or are we just made to think so given our love for shiny things? AI is changing the marketing game-- but are we going too far?

At Essentials Newsletters, we bring you high-quality news directly from our experts, so you can rest assured knowing the news you receive is from a qualified source. We are your secret weapon when it comes to overcoming the battle against fake news. For our Essentials State of AI Report, we uncovered the best artificial intelligence articles, experts and trends from Q2, to bring you, our readers, the top insights and developments happening within all of our topic families, including AI Marketing.

AI in Digital Marketing

Think you know your stuff when it comes to AI in marketing? By reading our report, we guarantee you’ll gain some never-before-known insight. For example, the top hashtag of Q2 in AI Marketing was #Innovation. As the possible uses of AI continue to expand, experts are looking at the innovative ways AI can be used to revolutionize marketing. Our newsletters showcased some of the top articles relating to this hashtag, such as: “A guide to data mining, the process of turning raw data into business insights” and “How Digital Marketing Will Change: 5 Predictions for 2021.”

When it comes to the latest AI Marketing news, Q2 was full of innovative developments. We read some captivating articles on everything from how AI is being used in analytics to what skills remain uniquely human in an AI driven world; here were some of our favourites: “What Skills Remain Uniquely Human in an AI-First World?” and “Is your phone really listening to your conversations? Well, turns out it doesn’t have to.” Whether you’re well informed about the latest AI updates, or simply curious to learn more about AI trends, our report will showcase some of the top AI news you might have overlooked in our Q2 Essentials State of AI Report.

AI Thought Leaders & AI Insights

What would AI be without it's thought leaders to open our minds to new ideas and upcoming industry trends? Our report highlights some of the most sought after industry experts you should be paying attention to in AI Marketing. These include: WIRED, KDnuggets, Dalith Steiger, Helen Yu, Paul Roetzer, and Nige Willson.

Our report is filled with expertly sourced insight, and is designed first and foremost with our readers in mind. Have we tickled your fancy yet? Read the latest on AI Marketing in our Q2 Essentials State of AI Report.