Brand, Brand management, Brands, Advertising, Aroma compound, Trademark

KaiosID wins the cosmetic innovation prize

On Oct 12, 2020
@startuptickerCH shared
One out of 100: Swiss startup #kaiosID wins the cosmetic innovation prize at @Cosmetics360 https://t.co/jTTCK1tVwi | The Swiss Startup News channel https://t.co/iWsbYX4m8E https://t.co/ELbaSjUa7l
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The startup won the prize in the category ‘Services’ for its brand traceability solution. Cosmetic 360 is the international cosmetic innovation fair organised by Cosmetic Valley, the world’s leading network of perfume and cosmetics companies, to provide a platform to learn about the ...

www.startupticker.ch
On Oct 12, 2020
@startuptickerCH shared
One out of 100: Swiss startup #kaiosID wins the cosmetic innovation prize at @Cosmetics360 https://t.co/jTTCK1tVwi | The Swiss Startup News channel https://t.co/iWsbYX4m8E https://t.co/ELbaSjUa7l
Open

KaiosID wins the cosmetic innovation prize

KaiosID wins the cosmetic innovation prize

The startup won the prize in the category ‘Services’ for its brand traceability solution. Cosmetic 360 is the international cosmetic innovation fair organised by Cosmetic Valley, the ...

The name and soul of a fragrance: Naming, a decisive and concrete step towards success for companies, services, products and…fragrances

The name and soul of a fragrance: Naming, a decisive and concrete step towards success for companies, services, products and…fragrances

One of the key elements for businesses or fragrances to become successful is the name. The naming is one of the most strategic communication activities, an essential part of the brand image ...

Why Category Creation Is The Hottest Marketing Strategy Today

Why Category Creation Is The Hottest Marketing Strategy Today

Giant billboards. Direct mail promotions. Glossy print ads. They’re the oldest marketing strategies in the book. Used for decades, companies simply played the comparison game until someone ...

At Fashion Week, Reinventing Backstage Beauty

At Fashion Week, Reinventing Backstage Beauty

The beauty industry’s role at fashion week is changing fast, from makeup artists and hair stylists focusing on their own brands to beauty giants unleashing influencer-driven activations ...

Acquia Site Factory: Multi-level Governance, Accelerated Time to Value

Acquia Site Factory: Multi-level Governance, Accelerated Time to Value

How Acquia Site Factory provides multi-level digital governance at scale and accelerates time to value.

The Essential Framework All Branding Strategies Must Include for Success

The Essential Framework All Branding Strategies Must Include for Success

Every company has their own set of unique branding strategies that they practice to grow reach. But all should have this essential framework in place.

B2C Growth Hacking Marketing Case Studies

B2C Growth Hacking Marketing Case Studies

We explore three very different success stories – from Airbnb, Monzo, and the fashion label Stutterheim – to learn how innovative marketers are hacking their way to exceptional growth.