Generation, Generation Y, Brand management, Marketing, Relationship marketing, Cultural generations

Why You Can't Let Fear Stop Your Marketing Plan

On Apr 24, 2020
@Inc shared
Your marketing plans don't have to completely stop. Instead, follow these messaging tips. @michellemanafy https://t.co/6QsdVjhlXh
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Effective marketing will help us weather this crisis and position us, and the brands and businesses we represent, to rebound with responsiveness, agility, and strength.

www.inc.com
On Apr 24, 2020
@Inc shared
Your marketing plans don't have to completely stop. Instead, follow these messaging tips. @michellemanafy https://t.co/6QsdVjhlXh
Open

Why You Can't Let Fear Stop Your Marketing Plan

Effective marketing will help us weather this crisis and position us, and the brands and businesses we represent, to rebound with responsiveness, agility, and strength.

This is how COVID-19 has changed media habits in each generation

We're consuming unprecedented levels of media to stay informed and entertained whilst staying safe indoors.

How retailers are using social to reach Gen Z and beyond

The younger generation of shoppers are all using social media, so how are retailers using influencers to reach these potential customers and their spending power?

Here's How Ashton Kutcher and Gary Vaynerchuk Are Creating Stronger Relationships With Their Fans--And Your Brand Can Too

With a 209 percent higher response rate than phone, email, or Facebook, direct text is the ultimate way to reach consumers right now.

Millennials like me will ditch legacy banks for connected experiences

It seems the banks don’t care about millennials, but we are a generation that has lived within our means and is about to inherit wealth. We want amazing connected experiences and we are ...

The Ultimate Guide to Marketing to Gen Z

Gen Z is a complicated demographic to market to. Learn what you need to run successful Generation Z marketing campaigns in this post.

Generation Z: The Future of Banking

With Gen Z, financial marketers can't wait. Banking providers must start building brand preference with these future account holders and borrowers now.

Digital marketing trends 2018 – [The Changes That Really Matter]

As the world of social media marketing changes and growing quickly, it's important to stay up to date on marketing trends 2018.

College Student Turned Experiential Marketing Entrepreneur on the Value of Immersions vs. Impressions

After graduating from Syracuse University and interning at Snapchat and Spotify, Julia Haber knew that there was something about in-person engagement that was missing from many brands. 10 ...

From the silent generation to 'snowflakes': why you need friends of all ages

Restricting yourself to a single age group is like going to an ice cream parlour and ordering three scoops of the same flavour

3 Reasons why GenZ Founders are Taking Over

by David Brown, Co-CEO of Techstars (originally published on Inc.com)

How to Plan a Gen Z Focused Influencer Marketing Campaign

Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials.

How Agencies Can Use Facebook Messenger Marketing

Facebook messenger marketing is a great way to increase traffic to the website of your business, and the general your business itself! According to the sta