Psychology, Natural language processing, Artificial intelligence, Marketing, Brand, Natural language generation

How eBay Used AI-Powered Copywriting to Boost Email Marketing Performance by 700,000+ Opens Per Campaign

On Oct 2, 2020
@phrasee shared
In a digital retail space which is growing more crowded by the day, how can a digital retail brand stand out? The answer can be found in the most highly touted and misunderstood technologies of the digital age: #AI @ParryMalm explains for @MyTotalRetail: https://t.co/diDWyTTmXQ
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As eBay made AI-powered copywriting a key facet of its overall digital marketing strategy, the positive results came pouring in. eBay has seen a 15.8 percent average open rate uplift and 31.2 percent average click rate uplift, providing consistent return on investment on all campaigns.

www.mytotalretail.com
On Oct 2, 2020
@phrasee shared
In a digital retail space which is growing more crowded by the day, how can a digital retail brand stand out? The answer can be found in the most highly touted and misunderstood technologies of the digital age: #AI @ParryMalm explains for @MyTotalRetail: https://t.co/diDWyTTmXQ
Open

How eBay Used AI-Powered Copywriting to Boost Email Marketing Performance by 700,000+ Opens Per Campaign

How eBay Used AI-Powered Copywriting to Boost Email Marketing Performance by 700,000+ Opens Per Campaign

As eBay made AI-powered copywriting a key facet of its overall digital marketing strategy, the positive results came pouring in. eBay has seen a 15.8 percent average open rate uplift and ...

How Are Natural Language Applications Solving Real Marketing Challenges?

How Are Natural Language Applications Solving Real Marketing Challenges?

AI is not magic. It is a scientific answer to real-world business challenges. Here's how to use it for real marketing problems.

How Artificial Intelligence is Innovating Email Marketing

How Artificial Intelligence is Innovating Email Marketing

Artificial Intelligence is changing the scenario of every field it is entering into. Learn how AI will innovate email marketing, resulting into better ROI.

How to Skyrocket Sales With AI-Powered Email Marketing Campaigns

How to Skyrocket Sales With AI-Powered Email Marketing Campaigns

This article looks at how AI connects with email marketing and brings about changes in customer interaction, deliverance, and sales.

8 AI Companies Generating Creative Advertising Content

8 AI Companies Generating Creative Advertising Content

Why spend time on exhausting and expensive photoshoots and video-shoots, if you can use an image or video of an automatically generated AI model who is the perfect fit for your brand?

Artificial Intelligence in Marketing Report

Artificial Intelligence in Marketing Report

Download Where Brands and Consumers Meet Through Data The advertising landscape has transformed dramatically in the last two years. A huge part of that transformation is related to ...

How artificial intelligence affects influencer marketing

How artificial intelligence affects influencer marketing

Boost your influencer marketing strategy with the power of artificial intelligence. Find out how AI helps your influencers reach more audiences and reap profits.

AI 101: Natural Language Processing and Natural Language Generation

AI 101: Natural Language Processing and Natural Language Generation

Learn how natural language processing, natural language understanding and natural language generation work together to deliver immense business impact.

12 Ways Savvy Marketers Will Soon Be Using AI

12 Ways Savvy Marketers Will Soon Be Using AI

Members of Forbes Communications Council share their top AI predictions, as well as how savvy marketers can get ahead of the trend.

AI Marketing: 5 awesome tools every brand should check out

AI Marketing: 5 awesome tools every brand should check out

Artificial intelligence is beginning to make its mark on the marketing industry. Here are 5 AI marketing tools every brand should look into.

Natural language processing drives conversational AI trends

Natural language processing drives conversational AI trends

Human-machine interaction is often stilted by bot interfaces that lack nuance. Experts are trying to fix that. Conversational AI trends reveal an upward shift due to improvements in natural ...

The pun-loving computer programs that write adverts

The pun-loving computer programs that write adverts

AI-powered advertising copywriters are coming, but can they be taught to be as inventive as humans?

A lack of understanding is downright dangerous – how AI is transforming advertising

A lack of understanding is downright dangerous – how AI is transforming advertising

AI is a buzzword that we’ve heard about a lot and rightly so. It has infiltrated all facets of modern business and has …

How Artificial Intelligence is Changing the Email Marketing Game

How Artificial Intelligence is Changing the Email Marketing Game

Artificial intelligence can predict behavior, track buying patterns & even "learn" what emails work best, so it's the perfect way to boost your results!

10 Useful AI & ML Slides

10 Useful AI & ML Slides

According to the motto: "A picture says more than a thousand words" some useful slides with a short explanation are shown below.