Customer, Sales, Consultative selling, Customer service, Sales process engineering, Click-through rate

On the Front Lines of Retail: Why We Used AI To Drive Stronger Customer Engagement

On Oct 28, 2020
@salesforce shared
[email protected] had a strategy of sharing content and telling stories; but could they put it on hyperdrive? Einstein for @marketingcloud is key 🔑 Learn how AI can help you drive engagement during a time when making deeper connections matters most: https://t.co/S8PdUgSGpN
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It's never been more important to make the right connection with customers.

www.salesforce.com
On Oct 28, 2020
@salesforce shared
[email protected] had a strategy of sharing content and telling stories; but could they put it on hyperdrive? Einstein for @marketingcloud is key 🔑 Learn how AI can help you drive engagement during a time when making deeper connections matters most: https://t.co/S8PdUgSGpN
Open

On the Front Lines of Retail: Why We Used AI To Drive Stronger Customer Engagement

On the Front Lines of Retail: Why We Used AI To Drive Stronger Customer Engagement

It's never been more important to make the right connection with customers.

3 Ways to Enhance the Customer Experience Using AI and Machine Learning

3 Ways to Enhance the Customer Experience Using AI and Machine Learning

Here are three ways you can use AI and machine learning to give your customers the experience they deserve

5 Ways to Personalize Your Customer Experience With AI

5 Ways to Personalize Your Customer Experience With AI

When it comes to building customer relationships, nothing comes close to personalization. Eight in 10 consumers are more likely to purchase from brands that offer personalized experiences, ...

How You Can Use AI for Sales to Make Selling More Intuitive

How You Can Use AI for Sales to Make Selling More Intuitive

Learn how artificial intelligence can help salespeople do their jobs more efficiently and more intuitively.

How to Use Analytics for Social Media

How to Use Analytics for Social Media

Social media analytics are an opportunity for you to show the ROI behind your social media strategy. Social media is one of the most powerful tools available today to help grow your ...

Don’t Lose The Human Touch When Using Marketing Automation Tools

Don’t Lose The Human Touch When Using Marketing Automation Tools

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Emily Ketchen, regional head of marketing, Americas, at HP. ...

Professional Service Robots and AI Improving Customer Service

Professional Service Robots and AI Improving Customer Service

Read the RIA blog to understand how professional service robots and artificial intelligence (AI) are used in customer service to create efficiencies.

The Content Crisis: How to Make Digital Your Difference

The Content Crisis: How to Make Digital Your Difference

Busy marketers have little time to learn what customers want, let alone produce content that speaks to them. But it's possible to create and connect content to the customer journey--at ...

4 Ways To Drive Customer Engagement With AI

4 Ways To Drive Customer Engagement With AI

Artificial intelligence is now a key ingredient in customer engagement, but these technologies don’t come without their challenges. Here’s four steps companies can take to demystify AI.

Retaining the human touch in an AI driven world

Retaining the human touch in an AI driven world

Martin Häring, CMO at Finastra, discusses AI and the importance of retaining the human touch in B2B customer experience.

Back office, or out front? Bankers differ on where to use AI

Back office, or out front? Bankers differ on where to use AI

Many bankers say they’re more comfortable with using artificial intelligence behind the scenes, but others — including Synchrony and Wells Fargo — insist AI can be used to interact with ...

4. Amplify your sales efforts with partners

4. Amplify your sales efforts with partners

Here's how a customer management tool like CRM can be the foundation for buying and ownership experiences that set your small business apart.

Five ways artificial intelligence is a marketing must-have

Five ways artificial intelligence is a marketing must-have

Artificial intelligence is becoming a must-have in the marketing industry, that it even has a name: AI marketing.